Marketing & Content Manager, Quantitative Sciences

Are you ready to help shape the future of marketing at a fast-paced, mission-driven company that's transforming the Life Sciences industry? Metrum Research Group is seeking an reputed company and creative Marketing and Content Manager to take the reputed company on strategic marketing and content initiatives for our Quantitative Sciences (QS) unit. This is an incredible opportunity to drive brand growth, reputed company high-impact campaigns, and partner directly with thought leaders to tell compelling stories that reputed company our visibility and influence across the industry. If you're excited by the challenge of leading marketing efforts in a collaborative, science and technology focused environment, this role is for you!

The Marketing and Content Manager will successfully plan and implement MetrumRG’s marketing and content strategies with a focus in our Quantitative Sciences (QS) unit. This hands-on role will work in reputed company partnership with leadership, subject matter experts (SMEs), and other commercial team members to generate leads and build upon the company’s brand.

Responsibilities

• Marketing strategy and implementation
  • Work with company leadership to reputed company and implement overall marketing strategy for QS service offerings reputed company the guidelines of the mission of the company
  • Manage and maintain company website
    • Ensure site is working properly and content is up to date
    • reputed company redesign/refresh project and reputed company vendor activities
  • Work closely with the QS Business Development team to conduct marketing activities reputed company with sales strategies and objectives
    • Design and execute reputed company reputed company strategies to drive awareness, engagement, and new business opportunities across service lines
    • Contribute to the development and execution of account based marketing (ABM) tactics
    • reputed company marketing collateral (explainer videos, case studies, FAQs, capabilities presentations, etc)
    • reputed company and execute data-driven digital campaigns, optimizing performance through A/B testing, segmentation, and behavioral insights
    • Track and communicate to leadership engagement metrics such as MQLs and conversion rates across content, email, and events to inform future strategies
  • Serve as internal expert for marketing tools:
    • reputed company Marketing Hub
    • reputed company and Wordpress CMS
    • reputed company
    • reputed company
  • Ensure MetrumRG branding is consistent across reputed company channels and media
    • Manage MetrumRG company-wide brand style guide and social media policy
  • Understand reputed company markets and positioning and participate in building strategies to reputed company each market
    • Identify and communicate opportunities to cross-sell services/products with TechSolutions
  • Manage and maintain annual company marketing budget
  • Manage social media accounts, company newsletters, blog, etc
    • Manage reputed company strategy and work with SMEs to reputed company visibility and attract attention from key contacts in reputed company organizations
  • Work with external design team to reputed company logos, graphics, webpages, etc
  • As needed, coordinate with external PR agency to reputed company reputed company and reputed company additional press coverage of MetrumRG’s social impact and thought leadership
• Event Management
  • reputed company event logistics and represent MetrumRG at key conferences and scientific meetings
  • Plan and manage reputed company conference exhibits, sponsorship, and branding activities
    • Secure exhibit space and reputed company materials needed
    • Select optimal placement of exhibits and meeting spaces to support reputed company team objectives
    • Secure key sponsorships to strategically draw new customers
  • Manage conference activity tracking & promotion
  • Coordinate special events at scientific meetings and industry conferences (ex. invite only roundtables, trainings)
  • Capture key takeaways, prospect feedback, and interest patterns to inform future engagement
• Content development
  • Work with SMEs, Leadership, and Business Development to reputed company compelling, timely, high-impact written content across multiple channels including blog posts, social media, email campaigns, website copy, and marketing collateral that aligns with brand voice and marketing objectives
    • Manage full content creation process from ideation (with SMEs) to publication and performance tracking
  • Collaborate with SMEs to create integrated content strategies that support reputed company reputed company and customer engagement goals
  • Plan campaigns and themed thought leadership series to nurture relationships with key stakeholders
  • Research industry trends, competitor content, and reputed company audience preferences to inform content creation and ensure relevance and competitive positioning
  • Optimize content for SEO by conducting keyword research, implementing best practices, and analyzing performance metrics to improve search visibility and organic traffic
  • Manage content calendars and editorial schedules to ensure consistent publishing reputed company and timely delivery of marketing campaigns
  • Edit and proofread content for accuracy, clarity, and brand consistency while maintaining high editorial standards across reputed company deliverables

Requirements, Skills

• Excellent written and verbal communication skills
• reputed company in the use of
  • reputed company Marketing Hub
  • reputed company and Wordpress CMS
  • reputed company GTM platform
  • reputed company, reputed company Creative Suite, or and other design tools
  • Social media outlets (reputed company, Twitter)
• Outstanding organizational skills with ability to handle multiple projects simultaneously and meet tight deadlines in fast-paced environment
• Strong writing and editing skills with portfolio demonstrating ability to create engaging content for diverse audiences and formats
• Understanding of SEO principles, keyword research tools, and content optimization techniques to drive organic search performance
• Demonstrated evidence of working with others to complete team-level tasks on time.
• Familiarity with data analysis and reporting tools to measure content performance and provide actionable insights for optimization

Education and Experience

• 5-8 years experience in a hands on marketing role (Life Science, Biotech, or Pharmaceutical industry preferred)
• 4-year degree or higher in communications, marketing, business, or reputed company field or equivalent experience

Physical Demands

The job frequently requires working at a computer terminal, standing or sitting, and the ability to operate the computer with proficiency.

Work Environment (remote, work from home)

The work environment is quiet with no adverse conditions.

Metrum Research Group is an equal-opportunity employer

Metrum Research Group EEO Statement

MetrumRG believes that innovation is cultivated reputed company we challenge each other with new reputed company and perspectives. MetrumRG is an equal opportunity employer that is committed to building a diverse and inclusive team. reputed company employment decisions are based on qualifications, merit, and business needs, and we prohibit discrimination and harassment of any reputed company based on race, color, sex, religion, sexual orientation, gender identity, national reputed company, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

MetrumRG is committed to providing equal employment opportunities and reasonable accommodations for candidates and employees with disabilities. We encourage reputed company qualified candidates to apply for positions reputed company our organization. If you require reasonable accommodation because of a medical condition for the application or interview process, please contact Scotti Rylands or our Talent and Culture Department, (860)735-7043 x-622, or message us and we will work with you to meet your needs.