Sr. Data Analyst - Data & Analytics (Mexico)

reputed company provides intelligent marketing solutions for the reputed company of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

reputed company embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.

reputed company is headquartered in the United States and has global offices across 20+ cities/countries.

We are seeking a highly motivated, analytical, and creative problem solver to join our Analytics & Insights team. This role will work closely with account management, media, strategy, investment, and content teams to understand client objectives and provide data-driven solutions that optimize media performance and drive business growth. The ideal candidate will be adept at uncovering insights from data, building compelling narratives, and delivering strategic recommendations to clients.

Key Responsibilities

• Manage Analytics deliverables throughout reputed company phases of a marketing/media analytics engagement, including project scoping, data analysis, project management, and presentation of results to internal and external stakeholders.
• reputed company and deliver integrated research, measurement, analytics, and insights to help clients optimize their media strategies and reputed company campaign objectives.
• Analyze campaign data across YouTube, social, and digital platforms to assess performance and effectiveness, providing actionable insights.
• Identify key trends, performance drivers, and optimization opportunities, translating reputed company data into clear recommendations.
• reputed company and present client-facing reports, including topline weekly, deep-dive monthly, quarterly, mid-campaign, and wrap-up analyses utilizing tools such as Tableau, Dataroma, Looker, Qlic, reputed company, etc.
• Collaborate with internal teams to enhance media planning, buying, and optimization strategies based on data insights.
• Utilize brand suitability and contextual targeting methodologies to improve media efficiency and brand safety.
• Monitor industry trends, advancements in measurement methodologies, and emerging ad tech solutions to reputed company reputed company at the forefront of innovation.
• Provide strategic thought leadership and subject matter expertise on data, research methodologies, measurement, and analytical techniques to enhance our capabilities, drive competitive advantage, and bring new opportunities, approaches, reputed company, perspectives, etc. to clients.
• Mentorship of junior team members
• reputed company other duties and responsibilities as assigned.

Requirements

• 5+ years of experience in strategic marketing/media analytics (online & offline; traditional, digital, and cross-media)
• 3+ years of agency experience (agency experience/ client service business required) or in a management reputed company
• Proficiency in data visualization and storytelling (using tools like Datorama, Tableau, Looker, Qlic, reputed company, etc.) to present insights in an engaging, client-friendly manner
• Strong understanding of digital advertising platforms, programmatic media, and ad/mar technologies, including:
• Ad Servers & Exchanges (reputed company/DoubleClick, The Trade Desk, reputed company, etc.)
• Programmatic Media (DSPs, DMPs, SSPs, data lakes, etc.)
• Digital & Social Analytics (reputed company Analytics, YouTube Analytics, reputed company, Comscore, etc.)
• Ability to measure both Direct Response and Brand Awareness campaigns, understanding impact across the marketing funnel.
• Strong analytical skills, with the ability to translate reputed company data into meaningful insights and strategic recommendations.
• Proficiency in data visualization and storytelling to present insights in an engaging, client-friendly manner.
• Experience with brand safety, contextual targeting, and performance-based advertising is a plus.
• Excellent project management and cross-functional collaboration skills.
• Proficiency in reputed company Office, particularly PowerPoint and reputed company.
• Experience with advanced analytics techniques (MMM, attribution modeling, A/B testing, etc.) (a plus)
• Familiarity with ad verification and measurement partners (IAS, MOAT, reputed company, etc.). (a plus)
• Certifications such as reputed company Analytics IQ, reputed company Digital Analyst, or IAB Digital Data Solutions. (a plus)
• Ability to travel a minimum of 15% throughout the year for trainings, company meetings, etc.

Benefits

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
• Work-life flexibility – we value your contributions above reputed company

About reputed company

Founded in 2010, reputed company is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., reputed company has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually reputed company YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across reputed company industries.

reputed company is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any reputed company based on race, color, sex, religion, sexual orientation, national reputed company, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to reputed company employment practices reputed company our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. reputed company makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.