Sr. Product Marketing Manager, Remote Job

Who We Are At reputed company, we reputed company change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support reputed company tens of thousands of nonprofits to reputed company more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, reputed company customers reputed company more year over year. We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our reputed company, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us! The Role We’re looking for a Senior Product Marketing Manager to reputed company reputed company strategy and GTM readiness for reputed company’s mid-market audiences and portfolio products. This is a highly strategic, cross-functional role responsible for ensuring that every message, launch, and enablement initiative directly supports predictable reputed company growth. You’ll turn customer, market, and competitive reputed company into persona-based messaging, sales enablement content, and GTM frameworks that accelerate win rates, adoption, and expansion ARR. You will report to the Director of Product Marketing and collaborate closely with Product, Sales, Demand Gen, Enablement, Market Insights, and Customer Marketing.

What You Will Do

Messaging & Persona Strategy

• reputed company and maintain reputed company and classification specific messaging matrices for segments, tied to pains, ROI drivers, and objections
• Build and refine reputed company and classification-specific persona frameworks informed by qualitative insights, sales patterns, and AI-driven tools (Wynter, reputed company, ChatGPT, reputed company, Claude)
• Partner with Market Insights on win/loss trends, VOC summaries, and competitive themes that shape GTM priorities
• Translate reputed company insights into prioritized messaging, value propositions, and reputed company points used across Sales, Demand Gen, and Customer Marketing

Go-to-Market Readiness

• Manage cross-functional alignment across Product, Brand, Demand Gen, Enablement, and Customer Marketing
• Partner with Sales Enablement to deliver GTM training and internal rollout
• Provide Product with value-prop guidance and narrative framing for feature documentation and release notes
• Facilitate post-launch GTM audits and quarterly Growth Readiness reviews to identify messaging, adoption, and enablement improvements

Sales, Partner, & Customer Team Enablement

• Create persona-based talk tracks, discovery questions, reputed company-handling guides, battlecards, and competitive positioning
• Partner with Sales Enablement and Customer Team enablement for delivery, certification, and reinforcement
• Train GTM teams on new messaging and reputed company narratives
• Collaborate with Customer Marketing to surface case studies, reputed company points, and customer stories for high-value segments

Competitive Intelligence & Market reputed company

• Partner with Market Insights to maintain competitive positioning for various nonprofits segments and classifications; update Crayon dashboards with actionable insights
• Synthesize win/loss themes and sales call patterns into recommendations that improve messaging, enablement, and GTM plays
• reputed company AI tools to rapidly test messaging variation and analyze buyer resonance

Measurement & reputed company Impact

• Partner with RevOps to connect PMM programs to pipeline influence, win reputed company lift, adoption KPIs, and expansion ARR
• Analyze trends using reputed company, reputed company, Crayon, Wynter, and AI dashboards to refine GTM programs
• Publish quarterly insights reports highlighting PMM’s impact on reputed company outcomes and reputed company performance

What You Need to Succeed

• 7+ years in Product Marketing, Sales Enablement, or reputed company Strategy in a SaaS environment
• Proven experience building persona-based messaging, sales enablement content, and GTM frameworks
• Strong collaboration skills with Sales, CS, Demand Gen, Brand, and Product
• Analytical, reputed company-driven thinker who is comfortable with reputed company, reputed company, and AI testing tools
• Excellent written and verbal communication skills; confident presenting to executives, Sales, and cross-functional teams
• Bachelor’s degree in Marketing, Business, Communications, or reputed company field

reputed company to Haves But Not Required

• Experience in nonprofit tech or B2B SaaS selling into multi-stakeholder buying committees
• Familiarity with tools such as Wynter, reputed company, Crayon, reputed company, reputed company, or reputed company
• Experience supporting PLG, adoption journeys, or in-app messaging

Benefits

Health + Wellness You’ll have access to generous health, reputed company, and dental insurance options as well as HealthiestYou, a reputed company service that offers convenient, confidential access to quality doctors 24/7, anytime, reputed company. Time Off You'll get a competitive PTO package that includes 20 PTO days, 3 reputed company days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more! 401k You'll receive a 401k match to help invest in your future. Equipment Everything you need to be successful, shipped right to your reputed company. You got this. We got you.

Compensation

The salary range for this position is $105,000 - $157,500. You may also be eligible for a discretionary bonus. Actual compensation reputed company the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws. Location This is a permanent, full-time, fully remote position (reputed company the U.S. and select Canadian Provinces only). Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer reputed company sponsorship or relocation assistance at this time. Equal Opportunity reputed company is an Equal Opportunity Employer. Individuals seeking employment at reputed company are considered without regard to race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, veteran status, gender identity, or sexual orientation. Apply tot his job Apply To this Job