[Remote] FRACTIONAL GROWTH LEAD
Note: The job is a remote job and is open to candidates in USA. KENTECH Consulting Inc. is an award-winning background technology screening company on a mission to help the world make clear and informed hiring decisions. They are seeking a Fractional Growth Lead to build and execute the growth strategy for their platform eKnowID, focusing on generating qualified opportunities and converting interest into revenue.
Responsibilities
- Build and execute the growth strategy for eKnowID
- Generate qualified opportunities
- Convert interest into revenue
- Build repeatable growth systems
- Launch a win-back campaign to reactivate inactive eKnowID customers
- Build and test outbound campaigns for target small business verticals
- Use HubSpot to manage segmentation, workflows, reporting, and lead nurturing
- Build prospect lists using approved tools and public/business databases
- Create and test cold email, phone, and follow-up sequences
- Launch paid campaigns on platforms such as Google, Meta, and LinkedIn
- Test messaging around hiring risk, compliance, speed, safety, and business protection
- Track campaign performance weekly and recommend what to scale, pause, or adjust
- Work with the content and creative team to produce assets that support conversion
Skills
- 5+ years of hands-on growth marketing, demand generation, or growth strategy experience
- Proven success driving measurable revenue, pipeline, reactivation, or customer acquisition
- Strong HubSpot experience, including workflows, lists, segmentation, automation, and reporting
- Experience marketing to small or mid-sized businesses
- Experience building and launching outbound email campaigns
- Experience with paid media such as Google Ads, Meta Ads, or LinkedIn Ads
- Strong copywriting skills for emails, landing pages, ads, and nurture campaigns
- Comfort using AI tools to improve speed, execution, and output
- Ability to analyze campaign data and make clear recommendations
- Strong communication skills and ability to work directly with executive leadership
- Experience in HR tech, background screening, SaaS, compliance, staffing, insurance, legal, fintech, or professional services
- Experience reactivating dormant customer lists
- Experience building campaigns from customer pain points
- Experience with Apollo.io or similar prospecting tools
- SEO experience
- Landing page or light website editing experience
- Google Analytics or Search Console experience
- Experience working with founder-led companies or small business teams
Benefits
- Performance Bonus: 2% to 5% of attributed revenue above agreed-upon quarterly milestones
- Direct access to the Founder/CEO
- A small team ready to support execution
- Flexible and milestone-driven schedule
- Initial 6-month contractor engagement with potential to renew or expand based on performance
Company Overview