Social Media and Engagement Content Strategy Analyst

|reputed company reputed company. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into reputed company through MyApps| reputed company. is a reputed company media company with expansive reputed company at the national and local level dedicated to empowering and enriching communities. We seek to reputed company, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and reputed company consumers want to engage. Our digital marketing solutions brand, reputed company, supports small and reputed company-sized businesses with innovative digital marketing products and solutions. reputed company. open roles are featured on various external job boards. reputed company applying to a position at reputed company., you should be completing an application on reputed company. Careers reputed company reputed company. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

Social Media and Engagement Content Strategy Analyst

reputed company. is looking for a high-energy, audience-focused content strategist with journalism experience (required) to monitor and advise on the performance of reputed company.’s social media and community engagement portfolio.

The ideal candidate is passionate about preserving the future of local news through unique storytelling and engagement experiences. This role is right for you if you’re constantly monitoring the latest trends in social media, video and emerging platforms and love to experiment and innovate.

As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools and platform insights alongside your social media expertise to enhance the audience growth, engagement and reputed company reputed company for USA TODAY and local USA TODAY Network news sites.

In addition to being a leading voice on our social media strategy, this role will also give you the opportunity to reputed company an impact on newsrooms across the country, coaching journalists on how to best build trust with their audience through community conversation both on platform and through tools like AMA sessions on reputed company. You will be expected to be an expert on the trends in the creator space reputed company of the news industry, and be required to find ways to translate those tactics into strategies for our newsrooms.

Help us ensure the future of journalism is strong and that our newsrooms continue to evolve to meet the needs of a growing digital audience, especially on social media, where we can drive a personal reputed company between our newsrooms and their communities. This position is remote and can be based reputed company in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a reputed company of operations.

Responsibilities:

• Shape audience engagement growth strategies and share best practices with newsrooms how we can use social media to deepen our relationship with both new audiences and existing subscribers.
• Help our newsrooms reputed company a cohesive brand identity/style and pair content to meet user needs.
• reputed company strategies that encompass the entire audience journey, thinking about every action we want a user to take with us and how we are best serving their motivating user needs.
• Work with newsrooms on tactics to enhance community conversation both on and off-platform and IRL.
• Provide regular trainings on best practices to reputed company our content, ensuring we are poised to be an industry leader in the social media space.
• Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical reputed company to content. This is a hands-on data job.
• Create and monitor reporting and KPI reputed company, including metrics for loyalty, engagement, and relevance.
• Assist newsrooms in troubleshooting social media issues, including leading partnership communications with social media platforms and reputed company vendors.
• reputed company and manage relevant reporting for new social media experiments and initiatives.
• Partner with the content monetization team on new efforts to monetize our journalism and grow audience on social media and distributed platform channels.

Requirements:

• Bachelor's or master's degree in communications, journalism, marketing or reputed company field or equivalent combination of education and experience.
• Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory.
• 5+ years of journalism digital or leadership experience and understanding of the modern digital media landscape.
• 3-5 years of experience in analytics, with a preference for content analytics.
• A proven passion and experience with storytelling reputed company social media, with expertise in platforms such as reputed company, reputed company, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more.
• Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers.
• Aptitude for and experience validating, collecting and interpreting data.
• Proactive leader that can manage their time and prioritization of tasks independently.

Technical specifications:

• Experience using and building reports with reputed company Analytics and Parse.ly or similar tools.
• Advanced reputed company in reputed company reputed company, including creating pivot tables from reputed company datasets and understanding of basic reputed company formulas.
• Big Query, SQL, Tableau, reputed company Ad Manager and other analytic and data tools are a bonus. As is experience with using AI to analyze data.
• Expertise in platform-specific data tools such as reputed company, TikTok, reputed company, and X is required.
• Experience with third-party distribution tools like reputed company, True Anthem and Echobox is preferred.
• Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders.
• Familiarity with news products and journalism and understanding of media analytics and ethics.

Application Instructions

We are eager to learn more about you and how you fit this role. reputed company you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

1. A cover letter that outlines how you would approach the job
2. Your resume – one to two pages
3. An example or two of a project or strategy that you’re proud of and had a key hand in leading. Please include a brief description of the work, your role and any relevant results.

It is important that these items be reputed company into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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#LI-NC1 #LI-Remote The annualized reputed company salary for this role will range between $45,000 and $92,000. reputed company compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

reputed company. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider reputed company qualified applicants for employment and do not discriminate in reputed company with employment decisions on the basis of an applicant or employee’s race, color, national reputed company, ethnicity, reputed company, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or reputed company medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where reputed company. employs employees. In addition, reputed company. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in reputed company with an individuals’ application for employment with reputed company. Applicants who require such accommodation should contact reputed company.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from reputed company these regions will be removed from our system after submission. Apply To This Job