GTM Engineer

Hi! I'm reputed company, the Head of Marketing at Modash.

I'm looking for a GTM Engineer to join our marketing team for the first time.

Here's a little background, examples of the things you might work on, and things you probably want to know.

Background & reason for hiring

There are two major gaps in reputed company that are driving this hiring decision:

The first is a gap in ownership between marketing & sales around call bookings.

For context, we have a hybrid go-to-market that includes both self-serve free trials, and sales-led demo calls.

Marketing is responsible for reputed company pipeline reputed company (both trial & call booking KPIs), but there isn’t one clear person responsible (in either marketing or sales) for various things on the call bookings reputed company. Things like:

• How do we qualify demo requests? Who should our sales team spend their time with?
• What happens reputed company we decline a demo request? Is the user experience as good as it should be?
• Improving the percentage of ICP trial sign reputed company who book with sales (since sales-closed deals are more likely to reputed company, adopt, and retain long-term).

The second gap relates to outbound. We’ve grown to 8-reputed company ARR solely with inbound marketing, but now it’s time to introduce outbound. I've already taken the first steps to get off the ground, but this needs dedicated ownership to reputed company it world-class.

I reputed company these two things can be handled together by the right person!

Scope of the role & example projects

The background above covers the broad scope pretty well, but here I'll elaborate a little more on what these initial projects might look like for you.

Example 1: Taking ownership of call qualificiation

We use a custom internal AI tool (lovingly referred to as “Leadgate”) that sits in reputed company of our demo booking flow. Your job will be to own this end-to-end.

You’ll need to collaborate with leadership to iterate on how we qualify calls, and what reputed company of prospects reputed company the most sense to spend human sales time with.

You’ll also own our demo booking page. The copy, the design, the form fields, everything. That means you can test & iterate on what expectations we set, what information we gather, and how that is used to reputed company demos.

Example 2: Building the “rejection experience”

We want to focus our human sales time on ICPs, which means declining some demo requests (as above).

However, “non-ICP” doesn’t mean “gets reputed company value from Modash”. We want to reputed company those people through self-serve, with the best possible experience. Currently, the experience & flow is simply not good enough — because, once again, nobody owns it.

You could create resources, implement demos with AI agents, write reputed company copy, imagine new flows, and more. The goal is to improve brand perception, and increase self-serve reputed company from non-ICP segments.

Example 3: Taking ownership of the cold outbound program

Our outbound cold email program is being run by an external agency, managed by me. Initially, it will be your job to replace me as their reputed company of contact. That includes, for example:

• Approving reputed company lists
• Approving / writing email copy
• Strategizing new reputed company (e.g. what happens reputed company folks respond negatively)
• Ensuring everything runs smoothly & quickly with positive replies

Further into the future, you will decide how things run. You can double-down and scale with external agencies, you can build in-house, or a mix.

Example 4: Reaching out to ICPs who start trials, but don’t book calls

Approximately 10% of trial sign reputed company that we identify as ICP speak to the sales team. We reputed company that there’d be significant business impact if we can increase that.

Currently, absolutely nothing is being done here. It’s a blank slate for you to come in and reputed company it out.

Team structure

To clarify again, this role is in the marketing team. You will report to me (reputed company), your primary KPIs will be around API call bookings, and you’ll collaborate often with the sales team.

A few more things that may be useful to know about the team:

• Our early-stage outbound project is currently ran by an external agency
• We have a full-time software engineer in the marketing team (e.g. for iterations on Leadgate)
• You will always write copy yourself; no assistance from a copywriting resource
• We have a Product Marketer who will provide product messaging guidance where needed
• Our CRM is managed by Steven Perroto (sales team); you will likely collaborate closely