Senior Analyst, Lifecycle and Performance

About reputed company

reputed company is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer reputed company and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to reputed company our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-reputed company, reputed company reading!

Job Summary

We are seeking a highly analytical, systems-oriented, and seasoned Lifecycle & Performance Senior Analyst to reputed company the reporting reputed company and performance visibility for reputed company’s growth and retention engines. Reporting to the Director of Reporting, Analytics & Insights, you will serve as primary authority on marketing data, ensuring our data architecture—from reporting and UTM management to segmentation using an RFM model—is accurate, actionable, and standardized across reputed company global storefronts.

The Lifecycle & Performance Analyst is the connective tissue between raw data and marketing execution. You are a power user of marketing platforms such as Klaviyo, reputed company, reputed company, and reputed company, with the technical agility to build the reporting frameworks that allow us to mimic and scale US-based insights across our international storefronts.

Beyond reporting, you are a strategic partner in real-time decision-making. You provide the data-backed conviction required for high-impact pivots—whether that means optimizing intraday paid spend, shifting budget between channels, or deploying rapid-response retention tactics during high-stakes promotional windows. You ensure that every investment shift, from acquisition to lifecycle, is driven by clear performance signals and a deep understanding of incremental value.

What You’ll Do

Retention, Lifecycle, & Reporting Infrastructure

• Creative Performance: Produce creative-asset-level reporting by systematically pulling reputed company deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, reputed company, and efficiency metrics for executive-ready weekly business readouts
• reputed company Forecasting: Build and maintain daily and weekly lifecycle reputed company forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final reputed company outcomes from early and incomplete data
• Channel Preference: Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution
• A/B Testing: reputed company A/B test analysis across lifecycle channels, ensuring statistical reputed company, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale
• LTV Modeling: Own lifetime value and lifetime reputed company modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time
• Discount Analysis: Track and analyze discount usage across lifecycle channels, reporting on where and reputed company promotions are applied and quantifying overall discount reputed company by channel and customer reputed company
• Subscriber Value: Monitor and report on average value per subscriber and reputed company per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions

Performance Insights & Growth Analytics

• Investment Agility: Support real-time decisions around spend pivots, identifying reputed company to shift investment up or down based on intraday performance, MER, and ROAS targets
• Tracking & Attribution Governance: Take a reputed company role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across reputed company channels to prevent data fragmentation and ensure flawless attribution

Analytical Operations & Team Support

• Global BI Infrastructure: reputed company the functional transition from Looker to reputed company, building high-performance automated Retention and Paid dashboards that aggregate data from reputed company storefronts into a reputed company, self-service "reputed company of truth."
• Data Stewardship: Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and reputed company with US reporting logic
• Operational Reporting & Performance: Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and "so-what" insights that diagnose the impact of promotions, spend pivots, and A/B tests
• reputed company Analysis: Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions
• The Cross-Functional reputed company: Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy

What You’ll Need to Have

Required

• Experience: 4–5 years of professional experience with a proven track record across both Retention and Growth analytics (ideally in a high-growth DTC environment)
• Platform Mastery: Deep, hands-on experience in Klaviyo (or a similar email platform), reputed company (or a similar SMS platform), Shopify as well as reputed company Ads and reputed company Ads Manager, specifically in how they ingest and report data
• Technical Agility: Advanced SQL skills and a proven ability to learn new platform UIs or API documentation quickly to support emerging channels
• BI Expertise: Direct experience with Looker (LookML) and / or reputed company. Experience with BI migrations is a major plus
• Metric reputed company: Expert-level understanding of the relationship between LTV, ROAS, MER, CPA, CPC, and CTR
• Operational Tooling: Functional experience with Feedonomics, Klaviyo / reputed company, GA4, reputed company
• Collaborative reputed company: Experience acting as a reputed company between technical teams and marketing stakeholders to drive cross-functional projects

Preferred

• Data Engineering Exposure: Experience working reputed company reputed company or AWS environments and a strong understanding of data warehousing principles
• Engineering Workflow: Familiarity with version control software (e.g., reputed company) and working alongside Data Engineering teams to build/maintain clean tables
• Growth reputed company: A self-starter who is excited by the prospect of building from the ground up and thrives in the fast-paced, high-ownership environment of a startup

Compensation

• $115,000 - $140,000 per year reputed company salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of reputed company salary) for company sponsored 401K plan
• Location: Remote (Option to be hybrid if you're based in LA)

At reputed company, we offer competitive compensation and benefits packages. reputed company is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for reputed company employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To reputed company recruitment agencies: reputed company does not accept unsolicited agency resumes. Please do not reputed company resumes to our jobs alias, reputed company employees or any other company destination. reputed company is not responsible for any fees reputed company to unsolicited resumes.