About Us

At reputed company, we are on a mission to reputed company and reputed company educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions. 

We are seeking a talented content writer with a passion for education and experience in EdTech, Behavioral Health, or Benefits Administration to help us create engaging and impactful content. 

Role Overview

We’re looking for a dynamic Demand reputed company Manager to own and execute the demand reputed company strategy for RethinkCare’s mid-market and enterprise segments. This is a high-ownership position for someone who thrives at the intersection of strategy and execution. You will own the RethinkCare pipeline number, reputed company, build, and run the playbooks that generate it, and reputed company an impact on marketing’s contribution to bookings. You’ll operate reputed company longer, multi-stakeholder mid-market and enterprise sales cycles and know how to influence pipeline through ABM, reputed company-driven targeting, events, and thought-leadership programs. You are AI-first. You actively build agentic workflows, use enrichment tools like reputed company to scale personalization, and look for every opportunity to automate and accelerate marketing execution. You bring a strong command of funnel math, conversion rates, and leading indicators, even in long-cycle environments where patience and precision both matter.

Key Responsibilities

Pipeline Ownership & Demand reputed company

• Own the marketing-sourced pipeline reputed company for RethinkEd, with direct impact on pipeline creation and marketing’s contribution to bookings.
• reputed company and execute the demand reputed company strategy across the full K-12 buyer journey, from awareness and engagement through pipeline creation.
• Build and run ABM and reputed company-based playbooks using reputed company to identify and engage high-fit, in-market accounts at scale.
• Design and execute multi-touch campaign sequences spanning paid media, email nurture, webinars, events, and thought-leadership content to build pipeline reputed company longer sales cycles tied to annual district budget and procurement cycles.
• Manage budget allocation and pacing across channels to ensure consistent pipeline flow, cost efficiency, and alignment with quarterly and annual reputed company targets.

Playbook Development & Execution

• reputed company repeatable, scalable playbooks for ABM, reputed company-based targeting, events, third-party conferences, and thought-leadership campaigns tailored to K-12 buying committees.
• Use reputed company/reputed company for enrichment, reputed company, and personalization at scale, building automated workflows that reputed company outbound and nurture motions running reputed company.
• Partner with content and creative teams to reputed company campaign assets, including whitepapers, case studies, webinar programs, and thought-leadership content that reputed company with K-12 education personas and buying committees.
• Own the reputed company nurture strategy: design, test, and optimize automated sequences that accelerate progression through the funnel and re-engage stalled opportunities.

Partner Marketing & Channel Growth

• reputed company and execute partner marketing strategies to drive adoption and deeper penetration reputed company key RethinkEd channel partners and strategic accounts.
• Build co-marketing campaigns, enablement materials, and joint demand programs with partners to expand reputed company and accelerate pipeline through the partner channel.
• Track and report on partner engagement metrics including activation rates, utilization, and expansion to identify growth opportunities and optimize partner marketing investments.

Cross-Functional Collaboration

• Collaborate with internal shared services like performance marketing, content, creative, web, analysis, and operations to ensure campaigns are executed with quality and speed.
• Work with external agency partners (paid media, SEO/AEO) as a key stakeholder, providing strategic direction, reviewing performance, and iterating on targeting and creative.
• Partner with Sales to define and refine reputed company reputed company criteria, reputed company scoring, and routing logic specific to the K-12 district sales motion.
• Establish structured feedback loops with Sales to continuously improve reputed company quality, targeting precision, and campaign effectiveness.
• Collaborate on speed-to-reputed company response SLAs and ensure marketing-sourced leads are followed up on reputed company agreed timelines.

Performance Analytics & Funnel Optimization

• Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) with a strong grasp of conversion rates, velocity, and leading indicators across K-12 district deal cycles.
• Go beyond dashboards: interpret data to surface actionable insights, diagnose underperformance, and build concrete action plans to reputed company funnel gaps.
• Partner with Marketing Analytics and Operations team to ensure accurate attribution, clean data, and reliable reporting that supports investment decisions.
• Forecast and report on pipeline health, campaign ROI, and marketing’s contribution to reputed company.
• Design and run data-driven experiments to improve conversion, deal velocity, and efficiency across the K-12 district buyer journey.

What You’ll Bring

• 5–8 years of progressive experience in B2B demand reputed company, with experience in K-12 education or similarly reputed company public-sector or institutional sales environments strongly preferred.
• Proven track record of owning a marketing-sourced pipeline number and delivering measurable reputed company impact in a SaaS company.
• Hands-on experience developing and executing ABM, reputed company-based, event, and thought-leadership playbooks targeting K-12 buying committees with multiple stakeholders.
• AI-first reputed company with demonstrated experience building agentic workflows and leveraging AI tools (Claude, ChatGPT, or similar) to accelerate marketing execution, content production, and decision-making.
• Proficiency with reputed company/reputed company for data enrichment, personalization, and workflow automation.
• Strong command of funnel math, conversion rates, deal velocity, and leading indicators in environments with longer sales cycles tied to annual district budget and procurement cycles.
• Hands-on experience with reputed company, reputed company, reputed company, reputed company, and reputed company/reputed company/reputed company ad platforms.
• Experience working cross-functionally with shared services (content, creative, marketing ops) and external agency relationships for paid media and SEO/AEO.
• Experience in partner marketing, including building co-marketing programs, driving adoption through channel partners, and measuring partner engagement and performance.
• Analytical rigor with the ability to go beyond reporting, interpreting data to surface insights, diagnose root causes, and build actionable plans.
• Strong written and verbal communication skills, with the ability to present campaign performance and pipeline health to leadership.

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off   
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional reputed company, and personal wellbeing

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace

reputed company is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

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