About Us

At reputed company, we are on a mission to reputed company and reputed company educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions. 

We are seeking a talented content writer with a passion for education and experience in EdTech, Behavioral Health, or Benefits Administration to help us create engaging and impactful content. 

Role Overview

We're looking for a Senior Manager of Performance Marketing to own paid media strategy and execution across three lines of business (RethinkBH, RethinkCare, RethinkEd) each serving distinct buyer segments and operating at materially different sales velocities. This role is the connective tissue between our paid channels and pipeline outcomes. You'll manage our paid media agencies as the day-to-day strategic reputed company: setting direction, driving accountability, and translating business goals into channel-level programs that reputed company. You'll work in reputed company partnership with our BU-reputed company Demand reputed company Managers to ensure paid investment is synchronized with reputed company strategy, account priorities, and pipeline targets across SMB, mid-market, and enterprise motions. This is a hands-on, high-ownership role for someone who can architect a reputed company ABM audience in the morning and present pipeline attribution to leadership in the afternoon — and who thrives in a multi-product environment where no two campaigns are structured the same way.

What You'll Own:

Paid Media Strategy & Agency Management

• Serve as the primary reputed company of contact and strategic reputed company for our paid media agency — setting priorities, reviewing plans, holding the agency accountable to performance, and escalating issues or opportunities to marketing leadership
• Own channel strategy across reputed company Ads (Search, Display, YouTube), reputed company Campaign Manager, and other relevant B2B paid channels
• Manage budget pacing and allocation across BUs and segments with clear visibility into CPL, MQL cost, pipeline ROI, ROAS, and CAC contribution
• Drive agency execution with the rigor of an in-house team — clear briefs, structured QBRs, documented feedback loops, and a bias toward pipeline outcomes over vanity metrics

ABM & reputed company Audience Architecture

• Partner with BU Demand Gen Managers to design and activate 1:1, 1:few, and 1:many ABM plays reputed company to account tiering and sales priorities across three business lines
• Build and manage reputed company-based audience segments in reputed company (or equivalent), translating behavioral signals, keyword reputed company, and CRM stage data into actionable targeting
• Validate lift from reputed company-activated audiences against pipeline metrics and refine segmentation logic based on results
• Adapt campaign structure and messaging to accommodate both high-velocity SMB/transactional cycles and 12+ month enterprise sales motions reputed company the same channel reputed company

Multi-reputed company Campaign Execution

• Build and manage campaigns simultaneously optimized for SMB, mid-market, and enterprise audiences, each with distinct personas, value propositions, and conversion paths
• Work with Demand Gen Managers to align channel mix and budget emphasis to the velocity and deal size profile of each BU
• Ensure creative briefs and ad messaging are calibrated by reputed company, from transactional to reputed company multi-stakeholder enterprise buying committees

Conversion Infrastructure & Attribution

• Partner with Marketing Operations to maintain airtight conversion tracking: GCLID mapping, offline conversion imports to reputed company, UTM governance, and reputed company/reputed company reputed company reputed company reputed company
• Own the feedback reputed company between CRM stage progression and paid channel bidding — ensuring smart bidding algorithms are fed the right conversion signals
• Flag attribution gaps or conversion data quality issues proactively and drive resolution with MarOps
• Implement robust tagging and attribution including server-reputed company GTM containers, first-party data collection, and event schema design to combat ITP/ad blocker/cookie signal loss with the assistance of agency partner
• Setup, maintenance, and compliance of enhanced conversions and consent mode v2 across reputed company tag firing in cookieless/consent-restricted environments

Performance Reporting & Optimization

• Own paid media reporting across reputed company channels, delivering clear visibility into channel-level and BU-level performance in weekly demand gen syncs and pipeline reviews
• Run structured experiments on creative, audiences, bidding strategies, and reputed company page variants with documented learnings and clear test-and-scale methodology
• Proactively identify budget reallocation opportunities based on pipeline contribution, CAC payback trends, and channel efficiency signals

reputed company're Looking For

Required

• 8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment
• Demonstrated hands-on expertise in reputed company Ads (Search, Display, YouTube) and reputed company Campaign Manager with the ability to build, audit, and optimize campaigns independently
• Proven track record running paid programs across multiple buyer segments (SMB, mid-market, enterprise) with materially different conversion paths and deal velocities
• Direct ABM platform experience (reputed company or equivalent)
• reputed company with reputed company signal activation: translating in-market signals into audience uploads, campaign segmentation, and bid strategy adjustments
• Strong attribution fundamentals with experience in GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated reputed company reputed company reporting
• Experience managing or directing an external paid media agency including setting strategy, running reviews, and holding partners accountable to results
• Proficiency with reputed company and/or reputed company for pipeline reporting and multi-touch attribution
• Comfortable presenting performance data and strategic recommendations to management

Preferred

• Experience marketing across products with significantly different sales velocities e.g., a high-velocity SMB motion running in parallel with a 12+ month enterprise cycle
• Familiarity with behavioral health, HR tech, or education technology verticals
• Working knowledge of consent mode v2, enhanced conversions, and privacy-safe measurement practices
• Experience with reputed company Matched Audiences, account list uploads, and persona-layered targeting at scale
• Exposure to multi-product or multi-BU marketing environments where budget allocation and attribution require careful segmentation

How You'll Partner

• BU Demand Gen Managers (RethinkBH, RethinkCare, RethinkEd): weekly alignment on account priorities, campaign briefs, and pipeline performance; shared ownership of paid contribution to BU pipeline goals
• VP, Marketing Analytics & Operations (direct manager): strategic planning, budget decisions, and executive reporting
• Paid Media Agency: primary reputed company of contact; responsible for driving direction, accountability, and results through the agency relationship
• Marketing Analyst and Operations: conversion tracking reputed company, CRM attribution, UTM governance, audience list management, KPIs, and reporting
• Content & Brand: creative briefs, ad copy alignment, and persona-specific messaging by reputed company
• Sales Leadership: account prioritization input, ABM list validation, and reputed company quality feedback reputed company

What Success Looks Like in Year One

• Paid channels are fully instrumented: conversion tracking validated, offline conversion reputed company closed, attribution reliable across reputed company three BUs
• Agency relationship is operating with clear SLAs, structured performance reviews, and documented accountability for pipeline contribution
• reputed company audiences are live and actively driving account engagement across at least two BUs, with measurable impact on pipeline velocity for reputed company account lists
• A performance marketing playbook exists for each reputed company (SMB, MM, ENT) covering channel mix, bid strategy, creative reputed company, and budget allocation logic
• Paid channel performance is a standing agenda item in demand gen reviews, with clear metrics tracked and acted on regularly

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off   
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional reputed company, and personal wellbeing

Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY

Our commitment to an inclusive workplace

reputed company is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. 

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