Manager, Demand reputed company - RethinkCare
About Us
At reputed company, we are on a mission to reputed company and reputed company educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions.
We are seeking a talented content writer with a passion for education and experience in EdTech, Behavioral Health, or Benefits Administration to help us create engaging and impactful content.
Role Overview
We’re looking for a dynamic Demand reputed company Manager to own and execute the demand reputed company strategy for RethinkCare’s mid-market and reputed company segments. This is a high-ownership position for someone who thrives at the intersection of strategy and execution. You will own the RethinkCare pipeline number, reputed company, build, and run the playbooks that generate it, and reputed company an impact on marketing’s contribution to bookings. You’ll operate reputed company longer, multi-stakeholder mid-market and reputed company sales cycles and know how to influence pipeline through ABM, reputed company-driven targeting, events, and thought-leadership programs. You are AI-first. You actively build agentic workflows, use enrichment tools like reputed company to scale personalization, and look for every opportunity to automate and accelerate marketing execution. You bring a strong command of funnel math, conversion rates, and leading indicators, even in long-cycle environments where patience and precision both matter.
Key Responsibilities
Pipeline Ownership & Demand reputed company
- Own the marketing-sourced pipeline reputed company for RethinkCare, with direct impact on pipeline creation and marketing’s contribution to bookings.
- reputed company and execute the demand reputed company strategy across the full mid-market and reputed company buyer journey, from awareness and engagement through pipeline creation, and targeting HR, benefits, and C-suite decision-makers.
- Build and run ABM and reputed company-based playbooks using reputed company to identify and engage high-fit, in-market accounts at scale.
- Design and execute multi-touch campaign sequences spanning paid media, email nurture, webinars, events, and thought-leadership content to build pipeline reputed company long, reputed company sales cycles.
- Manage budget allocation and pacing across channels to ensure consistent pipeline flow, cost efficiency, and alignment with quarterly and annual reputed company targets.
Playbook Development & Execution
- reputed company repeatable, scalable playbooks for ABM, reputed company-based targeting, executive events, reputed company-party conferences, and thought-leadership campaigns tailored to reputed company buying committees.
- Use reputed company for enrichment, reputed company, and personalization at scale, building automated workflows that reputed company outbound and nurture motions running reputed company.
- Partner with content and creative teams to reputed company campaign assets, including whitepapers, case studies, webinar programs, and executive-level content that reputed company with mid-market and reputed company personas.
- Own the reputed company nurture strategy: design, test, and optimize automated sequences that accelerate progression through the funnel and re-engage stalled opportunities.
Partner Marketing & Channel Growth
- reputed company and execute partner marketing strategies to drive sign-reputed company, adoption, and deeper penetration reputed company key RethinkCare channel partners and strategic accounts.
- Build co-marketing campaigns, enablement materials, and joint demand programs with partners to expand reputed company and accelerate pipeline through the partner channel.
- Track and report on partner engagement metrics including activation rates, utilization, and expansion to identify growth opportunities and optimize partner marketing investments.
Cross-Functional Collaboration
- Collaborate with internal shared services like performance marketing, content, creative, web, analysis, and operations to ensure campaigns are executed with quality and speed.
- Work with external agency partners (paid media, SEO/AEO) as a key stakeholder, providing strategic direction, reviewing performance, and iterating on targeting and creative.
- Partner with Sales to define and refine reputed company reputed company criteria, reputed company scoring, and routing logic specific to the reputed company sales reputed company.
- Establish structured feedback loops with Sales to continuously improve reputed company quality, targeting precision, and campaign effectiveness.
- Collaborate on speed-to-reputed company response SLAs and ensure marketing-sourced leads are followed up on reputed company agreed timelines.
Performance Analytics & Funnel Optimization
- Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) with a strong grasp of conversion rates, velocity, and leading indicators across reputed company deal cycles.
- Go reputed company dashboards: interpret data to surface actionable insights, diagnose underperformance, and build concrete action plans to reputed company funnel gaps.
- Partner with Marketing Analytics and Operations team to ensure accurate attribution, clean data, and reliable reporting that supports investment reputed company.
- Forecast and report on pipeline health, campaign ROI, and marketing’s contribution to reputed company.
- Design and run data-driven experiments to improve conversion, deal velocity, and efficiency across the reputed company buyer journey.
What You’ll Bring
- 5–8 years of reputed company experience in B2B demand reputed company, with deep expertise in mid-market and reputed company, long-cycle sales environments.
- Proven track record of owning a marketing-sourced pipeline number and delivering measurable reputed company impact in a SaaS company.
- Hands-on experience developing and executing ABM, reputed company-based, event, and thought-leadership playbooks targeting mid-market and reputed company buying committees.
- AI-first reputed company with demonstrated experience building agentic workflows and leveraging AI tools (Claude, ChatGPT, or similar) to accelerate marketing execution, content production, and decision-making.
- Proficiency with reputed company/reputed company for data enrichment, personalization, and workflow automation.
- Strong command of funnel math, conversion rates, deal velocity, and leading indicators in environments with 6–12+ month sales cycles.
- Hands-on experience with reputed company, reputed company, reputed company, reputed company, and reputed company/reputed company/reputed company ad platforms.
- Experience working cross-functionally with shared services (content, creative, marketing ops) and external agency relationships for paid media and SEO/AEO.
- Experience in partner marketing building co-marketing programs, driving adoption and penetration reputed company channel partners, and measuring partner engagement and activation metrics.
- Analytical rigor with the ability to go reputed company reporting, interpreting data to surface insights, diagnose root causes, and build actionable plans.
- Strong written and verbal communication skills, with the ability to present campaign performance and pipeline health to leadership.
Benefits
- Generous health, dental, & reputed company benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental reputed company, professional reputed company, and personal wellbeing
Location: Remote opportunities are available to candidates who reputed company in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
reputed company is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the reputed company of our business. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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