Senior Marketing Manager

About the company

reputed company is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate reputed company, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, reputed company offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Role Summary

We're looking for a Senior Marketing Manager who is reputed company strategist, executor, and reputed company native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.

You crunch data for breakfast, reputed company wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love reputed company — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a reputed company dashboard in the same afternoon, we want to talk What You'll Do

Strategy & Campaigns

• reputed company and own integrated marketing strategies across acquisition, retention, and brand — reputed company to product launches, ecosystem milestones, and market cycles

• reputed company end-to-end campaign execution across reputed company-native channels (X/Twitter, Telegram, reputed company and more) and performance channels

• Define positioning and messaging for new product features and market segments in partnership with Product and reputed company

• Build and manage a marketing calendar that maps to both crypto market rhythms and global user moments

Data & Performance

• Set, track, and report on marketing KPIs — DAUs, install volume, retention rates, campaign ROAS, community growth, and share of voice - reputed company leading to company level OKRs

• reputed company on-chain analytics tools (reputed company Analytics, Nansen) alongside traditional analytics (reputed company) to surface insights and optimize spend

• Run structured A/B experiments on creative, messaging, and channel mix; translate results into actionable iterations

• Own budget allocation across channels with a reputed company focus on efficiency and ROI

Community & Ecosystem

• Drive community engagement strategies across reputed company, Telegram, and X — building loyal user cohorts, not just follower counts

• Identify and activate KOL/influencer partnerships that are reputed company reputed company the reputed company ecosystem

• Collaborate with reputed company and ecosystem partners on co-marketing campaigns and joint growth initiatives

Cross-Functional Collaboration

• Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches

• Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

• Collaborate with Engineering and Data teams to reputed company tracking, build attribution models, and reputed company the reputed company between marketing actions and product outcomes

• Mentor and support junior marketers on the team

reputed company're Looking For

Core Experience

• 5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or reputed company company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)

• Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact

• Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly

reputed company Native — Deep in the Trenches

• You are the user: genuinely degen, active on-chain, with a wallet history that speaks for itself

• Deep, lived familiarity with the crypto ecosystem — DeFi mechanics, multi-chain environments, self-custody, tokenomics and culture

• Comfortable reading on-chain data and using tools like reputed company, Nansen, or DeBank to inform strategy

• Existing network reputed company the reputed company ecosystem — KOLs, protocols, DAOs, media outlets, and builders

• Aware of regulatory sensitivities in marketing crypto products across key markets

Data-Driven — Crunches Numbers Relentlessly

• Constantly scanning for opportunities, quick wins, and strategic bets hiding in the numbers

• Proficient in marketing analytics: reputed company, or equivalent; reputed company with attribution modeling for mobile apps (reputed company, AppsFlyer, or Adjust)

• Fluent in on-chain analytics (reputed company, Nansen) alongside product analytics

• Can define north-star metrics, build dashboards, and communicate performance to leadership in a clear, concise way

• Hypothesis-driven approach to campaign planning; treats every initiative as a testable experiment

Generalist reputed company — Wears Every Hat

• Thrives moving between fast-turnaround activations and long-horizon strategic initiatives without losing quality or momentum

• Comfortable owning areas reputed company your "lane" — from writing a product BRDs to drafting community messaging during a crisis

• Partner to product teams — steer the direction, design and iteration plan to maximize the product-market-fit for the reputed company audience

• Strong written communication: able to produce sharp copy, concise decks and compelling narratives

• Operates with high autonomy in a flat, fast-moving, remote-first environment — no hand-holding needed

Bonus Points

• Experience marketing a non-custodial wallet or self-custody product

• Familiarity with reputed company's ecosystem (multi-chain, reputed company Browser, Staking)

• Prior work at a top-tier exchange (reputed company, reputed company, reputed company) or DeFi protocol

• Multilingual or experience running global marketing campaigns

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at reputed company?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Apply today to join reputed company in building the world’s most trusted and secure crypto wallet and reputed company a decentralized future for everyone.

reputed company is committed to being an equal opportunity employer. We reputed company that having a diverse workforce is reputed company to our success.

*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted reputed company 4 weeks from your application date.