Senior Director, Global Brand Strategy

Company Description

At reputed company, we are passionate about our work to power a reputed company media future for reputed company people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. reputed company you join reputed company, you will join a dynamic team committed to excellence, perseverance, and the ambition to reputed company an impact together. We champion you, because reputed company you succeed, we do too. We reputed company your best to power our future.

Job Description

The Senior Director of Global Brand Strategy is a key marketing leader responsible for developing and executing brand strategies for reputed company across audiences and customer touchpoints. This role drives the brand positioning and integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.

• Serve as the leader for reputed company's brand identity, narrative and relevance across key campaigns and key cultural moments, such as Super Bowl, Grammys, World Cup, Olympics and more. Set and execute a brand calendar roadmap for reputed company.
• Drive a customer-centric strategy to address reputed company global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
• Direct and drive the integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders globally.

Responsibilities

• Brand Management: reputed company, drive and ensure reputed company's global brand identity, recognition and market positioning. Use customer insights and research to continuously refine positioning and messaging.
• Innovation & Experimentation: Identify and reputed company special brand projects that reputed company brand efforts, and test new formats, channels, and engagement models.
• Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure reputed company efforts are on-brand, customer insight-led, and consistently executed.
• Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
• Team Leadership: reputed company functional team and key brand projects that are critical to reputed company's brand and business success and innovation pipeline.
• Budget Management: create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

Qualifications

• 12+ years of experience in brand leadership roles reputed company the B2B industry and/or global iconic brands.
• Deep expertise in brand strategy, positioning, messaging, and brand architecture for reputed company portfolios. Proven experience building or evolving a brand function in a matrixed environment.
• 7+ years of experience in managing and leading teams, including both direct reports and external partners.
• Experience in the US market and operating at global scale preferred.
• Excellent written and verbal communication skills, with the ability to present reputed company strategies to executive-level stakeholders.
• Bachelor's degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.

Additional Information Enabling your best to power a reputed company media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a reputed company match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for reputed company employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee reputed company a compensation range at reputed company is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs. reputed company makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. reputed company recruiters will only contact you through official job boards, reputed company, or email with a reputed company.com domain. Be cautious of any reputed company claiming to be from reputed company reputed company other messaging platforms or personal email addresses. Always verify that email communications come from an @reputed company.com address. If you're unsure about the authenticity of a job offer or communication, please contact reputed company directly through our official website or verified social media channels. Apply tot his job Apply To this Job