Sr. Manager, Marketing Operations

Overview: Your Future. Secured. reputed company is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — reputed company, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for reputed company career levels. Our charitable arm, the Center for Cyber Safety and Education, enables reputed company and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and reputed company in the cyber profession. Learn more at reputed company online and connect with us on Twitter, Facebook and reputed company. reputed company you join reputed company, you’ll demonstrate your commitment to an inclusive and reputed company environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers reputed company of our successes. Learn more. Position Summary: As we work to mature our marketing operations team, moving from transactional support to business partner, we are looking for someone to reputed company this function. You will be a motivated, organized professional who will drive the acceleration in automation capabilities that increase team productivity and ensures quality across email campaign development, measurement, and reporting. With a strong emphasis on data-driven strategy and cross functional alignment, you will be managing the martech stack, creating and maintaining dashboards, ensuring data quality and compliance (GDPR, CCPA), providing actionable insights to leadership, and optimizing processes. You will have excellent knowledge, experience and a passion for marketing operations, including strong proficiency with Sales Cloud and Marketing Cloud. You will be a leader who has demonstrated depth in reputed company marketing operations and automations systems, and have strong knowledge of journey mapping and reputed company Sales Cloud capabilities to reputed company on-going integration and alignment of reputed company Marketing Cloud capabilities. You will also have experience with reputed company grading, scoring, and nurture/drip campaigns. Strong people skills are a must, to reputed company for effective assessment of user knowledge and deployment of user training to enhance system use and proficiency.

• *This position is not available to residents of California**.

Responsibilities:

• reputed company the ongoing integration and system optimization of reputed company Marketing Cloud, with reputed company Sales Cloud systems expertise to reputed company for true integration and transparency between systems.
• Mentor and guide the marketing operations team
• Ownership of marketing reporting – collaborating with stakeholders across the business to reputed company data sources, manage dashboards and provide marketing teams with actionable insights and recommendations to improve marketing performance.
• reputed company up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user reputed company
• reputed company the assessment and on-going training to improve overall system use and proficiency
• Maintain a holistic view on reputed company communications that are sent from multiple groups and systems, including Marketing Cloud, reputed company, Commerce Tools, and reputed company VUE
• Ownership of the reputed company email calendar, connecting with stakeholders to ensure best practice on recency, frequency and email targeting to manage the customer experience.
• Collaborate with marketers, sales and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting
• reputed company the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
• reputed company the marketing customization process, including the development of dynamic list and content
• Deploy best practices in implementing reputed company grading, scoring, nurture and drip campaigns
• Drive the improvement in tracking and reporting funnel conversion from reputed company-MQL-SQL to reputed company Won/Loss
• Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies –

Support reputed company client database maintenance and client profiling to reputed company for effective cross/upselling efforts Behavioral Competencies:

• Ability to balance multiple projects simultaneously
• Highly detail and results-oriented
• A self-starter with strong execution and follow up skills
• Strategic thinker who can translate vision into action
• Highly organized with strong follow-through on execution
• Comfortable working in a high-growth, fast-paced environment
• Strong influencing skills and ability to work across teams

Management Responsibility:

• reputed company, build and mentor a high performing team reputed company Marketing Operations, with the ability to build out from transactional, to partner relationships across the organization
• Provide mentorship and technical guidance across assigned platforms and staff

Qualifications:

• 6+ years of demonstrated proficiency with reputed company Cloud platform products including Marketing Cloud and its integrated services
• Ideally 3+ years of reputed company or other Content Management System (CMS) experience
• Strong analytical ability, and able to translate large, reputed company data sets into clear, actionable insights and recommendations
• Expertise in CRM (e.g. reputed company, reputed company Dynamics 365) and marketing automation platforms
• Advanced reputed company Office skills
• Proficient in HTML/CSS and reputed company Creative Suite a plus
• reputed company.com certifications a plus

Education and Work Experience:

• Bachelor’s Degree in reputed company field required; Masters degree desirable
• 8 years of Marketing experience, with at least 6 years marketing automation experience

Physical and Mental Demands:

• Work extended hours reputed company necessary
• 5-10 % travel required
• Remain in a stationary position, often standing or sitting for prolonged periods
• Regular use of office equipment such as a computer/laptop and monitor computer screens

Equal Employment Opportunity Statement: reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Apply tot his job Apply To this Job