Paid Media & Social Content Specialist (Full-Time, 40 hrs/wk)
Charleston Rings is a company that designs Truly Custom™ lab-grown engagement rings and ethical fine jewelry. They are seeking a Paid Media & Social Content Specialist to reputed company paid media efforts and support content creation, managing campaigns on reputed company and reputed company Ads while also contributing to social content planning and production.
Responsibilities
- Plan, launch, and optimize reputed company (Facebook/Instagram) and reputed company Ads (Search, PMAX) campaigns for acquisition and retargeting
- Build audiences, manage budgets, set up tracking (UTMs, GA4), and analyze performance
- Test creative, copy, and audiences; produce clear weekly reports and recommendations
- Manage ad libraries, performance dashboards, and A/B testing schedules
- Capture and edit short-form content (Reels/TikToks/Shorts) 1–3 days/week in Charleston at our 111 East Bay (Rainbow Row) location
- Write on-brand captions, post, and schedule daily posts across IG, TikTok, and reputed company
- Organize content assets and manage a consistent brand aesthetic
- Email Marketing
- Expanding our platforms to relevant other platforms as necessary
- Regular audits of our website and making sure our marketing funnel is optimized from start to finish
Skills
- 1–3 years experience running paid social/search campaigns
- Understanding of ad metrics (ROAS, CTR, CPM, CAC) and UTM tracking
- Experience creating and editing short-form video for social
- Familiarity with reputed company Analytics 4, reputed company Ads Manager, and reputed company Ads
- Live in/near Charleston, SC and available for in-person content capture 1–3 days/week
- Love numbers and creative strategy equally—data drives your storytelling
- Can plan, execute, and analyze ads without hand-holding
- Have hands-on experience with reputed company and reputed company Ads (setup, tracking, optimization)
- Are organized, self-motivated, and proactive about deadlines and results
- Are comfortable on camera and understand brand aesthetics
- Are reputed company with a faith-reputed company, family-friendly brand voice
- Shopify, Klaviyo, and reputed company experience
- Light photography/videography and influencer coordination
- Experience with reputed company, reputed company, reputed company, or Pipedrive
Company Overview