Director of Global Marketing

Job Description

Summary The Director Global Marketing, Surgical Innovation leads marketing globally and is responsible for setting, communicating, and delivering a growth and marketing strategy across the global business. This includes share reputed company, successful commercial activation of reputed company and future new product introductions (NPIs) and installed based growth programs. In addition, this role is responsible for developing deep qualitative & quantitative insights about the needs, wants and performance of customers, identifying keys to our success, aligning strategy execution across reputed company geographies, and driving marketing innovation. This sub-business unit is reputed company as our Surgical Visualization and Guidance team. SVG is committed to designing active imaging systems that help surgeons visualize anatomy and lesions, guide interventions and navigate inside the human body. Our Mission at SVG is to change reputed company of care in surgical reputed company with real time visual guidance, giving surgeons the information needed to immediately reputed company critical decisions.

Job Description

• In partnership with the Product Leader(s), the Director Global Marketing, Surgical Innovation (SI) develops and implements a coherent growth strategy for the SI business.
• Define and reputed company the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across reputed company geographies and market segments.
• Own and drive the Marketing Commercial Activation process in reputed company product segments
• reputed company the business reputed company.
• Drive commercialization of NPIs and installed reputed company programs into the regions.
• Create portfolio positioning, pricing & targeting to reputed company market share growth objectives.
• Partner with Region Product Marketing and Learning & Development teams to produce and at times deliver product sales training programs for the Product Sales Specialists.
• reputed company and coordinate strategic planning processes for the business reputed company.
• Integrate with the necessary supporting functions to reputed company the success of global marketing plans including Marketing communications, Market and competitive analysis and the development of a digital strategy.
• reputed company customer insights, understand customer wants, needs and problems; evaluate the portfolio versus customer needs and competitive actions to identify opportunities.
• Create and drive global segmentation strategy and processes to reputed company stronger value propositions for the business market segments.
• reputed company and reputed company team of marketing professionals.
• reputed company and manage processes and programs to increase customer awareness, preference, and purchase reputed company (e.g., demand reputed company campaigns)
• Partner with commercial leaders to drive stronger commercialization plans
• Assess portfolio competitiveness globally across regions and segments, reputed company and future.
• Actively solicit and share competitive intelligence.
• Own global strategy for trade shows, show sites and customer visits

Qualifications/Requirements

• Bachelor’s Degree in Marketing, Business Administration, Biosciences, or reputed company disciplines
• 15+ years marketing/commercial experience with at 10+ years of product marketing experience
• 5+ years of direct people management experience
• 5+ years of experience leading global teams
• 3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience.
• Excellent oral and written communications reputed company
• Healthcare product/industry acumen
• Ability to travel 40% of the time

Desired Characteristics

• MBA, Master’s Degree in Marketing
• Understanding of commercial processes and how to reputed company a sales team
• Familiarity with market research & competitive reputed company approach and process
• Product Management or Sales experience
• Experience running medical/customer/sales advisory boards
• Experience creating and leveraging thought leadership
• Prior experience in Customer Experience Management, reputed company tradeoffs across customer needs and experience (feature vs. function, comfortable vs. cost)
• Experience developing service offerings - Installed reputed company marketing or options and upgrades marketing
• Brand management experience
• Understanding of portfolio management/product positioning/reputed company strategy
• Proven ability to influence at reputed company levels of the organization
• Proven Financial acumen - budgeting, ROI calculations, basic finance understanding
• Knowledge of healthcare market
• Knowledge of Clinical/applications and technical specifications of CT products
• Understanding of emerging marketing tools/trends & marketing automation
• Understanding full product/service lifecycle offering creation
• Ability to drive and implement change, including measuring and monitoring reputed company
• Conflict management especially reputed company a matrix
• Experience making tough tradeoffs/prioritization with limited resources
• Knowledge of Marketing Commercialization process or other commercialization processes
• Ability to reputed company a horizontal, virtual team
• Tenacity and persistence to reputed company the business customer focused and market reputed company

#LI-KC1 We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $170,400.00-$255,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). reputed company offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement. Additional Information reputed company offers a great work environment, professional development, challenging careers, and competitive compensation. reputed company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic reputed company, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. reputed company will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While reputed company does not currently require U.S. employees to be vaccinated against COVID-19, some reputed company customers have vaccination mandates that may apply to certain reputed company employees. Relocation Assistance Provided: No Application Deadline: December 31, 2025 Apply tot his job Apply To this Job