SEO & Digital Marketing Specialist - Google Ads Manager

About the position Notch Solutions is seeking a proven Digital Marketing Specialist to join our dynamic team in Coral Springs, FL. As a web design and marketing agency specializing in eCommerce platforms like Shopify, Shift4Shop, and WordPress, we pride ourselves on our nimble and fast-paced work environment. The ideal candidate will possess a positive attitude, excellent communication skills, and strong time management abilities. This role is perfect for someone who is confident, self-sufficient, and ready to jump into a collaborative team of six individuals. We are experiencing significant growth, which presents ample opportunities for career advancement within our organization. In this position, you will be responsible for improving client organic search rankings on platforms such as Google and Bing. You will create and optimize copy and landing pages to maximize exposure and conversions, perform ongoing keyword expansion, and manage all client reporting and analytics support for our SEO portfolio. Your role will also involve collaborating with our development team to ensure website usability and mobility, conducting competitive research, and driving SEO initiatives in content creation and promotion. Additionally, you will track, report, and analyze website analytics and SEO campaigns to identify trends and insights that will help achieve maximum ROI in organic campaigns. As part of your responsibilities, you will also manage Google and Facebook advertising campaigns. Proficiency in Google tools such as Analytics, Search Console, AdWords, and Merchant Center is essential. You will be responsible for writing ad copy, developing bid strategies, and managing Google Shopping campaigns. Your experience with paid social media marketing will be crucial as you create and execute both paid and unpaid ad campaigns across platforms like Facebook, Instagram, and Google. Familiarity with Shopify, Shift4Shop, and WordPress is required, along with the ability to quickly adapt to new platforms as needed.

Responsibilities

• Improve client organic search rankings for Google and Bing.

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• Create and/or optimize copy and landing pages for maximum exposure and conversions.

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• Perform ongoing keyword expansion including identification and implementation of keyword opportunities.

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• Own all client reporting and analytics support for the SEO client portfolio, including benchmarking and tracking reports to customers on SEO positions, traffic, conversions, and other metrics.

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• Work with our development team to ensure the usability and mobility of the website.

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• Knowledgeable in link building and the effective use of them.

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• Research and analyze the competition and competitor websites.

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• Work with content and marketing teams to drive SEO in content creation and promotion.

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• Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns.

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• Track, report, and analyze website analytics and SEO initiatives and campaigns.

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• Manage Google & Facebook advertising campaigns, including writing ad copy and developing bid strategies.

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• Create and execute paid and unpaid social media ad campaigns via Facebook, Instagram, and Google.

Requirements

• Minimum of 2 Years SEO experience

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• Google Ad certification preferred

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• Facebook Ad experience certification preferred

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• Strong project management and customer relationship skills

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• Experience with analytics tools, monitoring and reporting programs such as Google Analytics, Google Search Console and SEMRush

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• Basic understanding/experience in HTML

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• Analytical, presentation, and problem-solving skills

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• Knowledge of standard and current best practices

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• Ability to learn our systems in a timely manner, including Basecamp, Hubspot, Bidsketch, Slack, etc.

Nice-to-haves

Benefits

• Flexible schedule

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• Paid time off

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