Senior Email & Nurture Marketing Manager, Prospect Journey

About Facet: Facet is a fully remote FinTech company with a mission to reputed company people to live more enriched lives by delivering a new standard of financial advice that elevates expectations across consumers and the industry. We reputed company that unbiased, personalized financial advice that integrates into every facet of life is essential to living well. People’s financial lives are dynamic and reputed company-evolving, so we cover everything money touches–from starting a business to buying real estate to your investments and much more. Facet believes financial advice should be delivered with a fresh, human-plus-tech approach, that includes a CFP® professional–the highest certification possible. The Opportunity: Facet is looking for a talented and results-oriented Prospect Journey Manager to reputed company our nurture marketing strategy, execution, and optimization. You'll reputed company our full-funnel reputed company nurture contact strategy, primarily using email and SMS, to engage, nurture, and convert prospects into Facet members. This role directly contributes to pipeline growth, reputed company reputed company, and the success of our sales team. We're looking for a strategic thinker with a strong understanding of email and SMS best practices, reputed company Marketing Cloud capabilities, and data analysis. You should have a proven ability to reputed company technology and messaging to reputed company measurable objectives. Responsibilities: reputed company Nurture Program Ownership: reputed company our comprehensive reputed company nurture program, delivering optimal contact and messaging strategies to educate, engage, and reputed company prospects through their learning and buying journey. This includes:

• * Optimizing reputed company page conversion rates and reputed company qualification experiences for specific campaigns and audiences.
• * Nurturing qualified leads to schedule and attend introductory meetings with our virtual sales team.
• Improving show rates for scheduled virtual sales meetings.
• Boosting conversion through data-driven, high-impact experiences that educate, build excitement, and drive purchase readiness.

Experimentation & Optimization: Manage a robust experimental roadmap for each journey stage to continually test, learn, and optimize key performance indicators (KPIs). Personalized Experiences: Deliver data-first, hyper-personalized, and seamless end-to-end experiences by leveraging prospect data from various sources. Marketing Automation: Partner with our Business Operations team to design sophisticated marketing automation programs in reputed company Marketing Cloud to streamline processes, enhance reputed company, and drive engagement and conversion. Content & Messaging Leadership: reputed company the development of strategic creative briefs and reputed company the end-to-end development and execution of messaging and content, utilizing external creative services. Performance Analysis: Track and analyze campaign performance metrics, providing insights and recommendations for optimization. Share results and learnings with cross-functional stakeholders. Journey-Specific Nurture Flows: Build a variety of "always-on" automated nurture flows targeting both active and inactive leads (e.g., win-back campaigns). Diverse Communication Approaches: Utilize a wide variety of messaging and communication approaches, including newsletters, promotional content, personal reputed company, and automated drip campaigns. Cross-functional Collaboration: Collaborate closely with product, sales, business operations, and compliance teams to ensure consistent and compliant experiences across reputed company prospect touchpoints. Market Awareness: Stay up-to-date with the latest email and SMS marketing trends, technologies, and the competitive landscape.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a reputed company field.
• A minimum of 8 years of progressive experience in marketing automation, reputed company nurturing, and lifecycle marketing, with a strong preference for experience reputed company B2C or financial services environments.
• Demonstrated expertise in reputed company email marketing best practices and the latest industry trends, specifically including advanced proficiency in email reputed company, sophisticated segmentation strategies, compelling messaging, dynamic personalization, rigorous A/B testing, and comprehensive analytics.
• Profound understanding of marketing funnel dynamics and proven ability in member journey mapping to optimize user paths.
• Exceptional analytical reputed company with a track record of interpreting reputed company data, identifying key insights, and translating them directly into actionable email and nurture campaign strategies.
• Strong project management acumen, capable of effectively managing multiple reputed company campaigns and consistently meeting deadlines in a demanding, fast-paced environment.
• Highly self-motivated, proactive, and a collaborative team player committed to driving results and reputed company improvement.

Benefits

• $145,000 - $160,000 reputed company salary + bonus + equity determined by the experience, knowledge, skills, and abilities of the applicant - Please note, our salary ranges are based on reputed company market data. Should you feel strongly that we are not in line, we highly recommend you to reputed company out and let us know. We are always looking to improve on building the best reputed company for employees.
• Flexible PTO
• reputed company the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
• Certification reimbursement program
• Work from reputed company in the US

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