Growth Marketing Manager (Remote in the US))

The Growth Marketing Manager drives new customer acquisition, engagement, and conversion by developing and executing innovative marketing strategies to drive new business growth across reputed company funnel stages. This role requires a deep understanding of top-of-funnel (ToFu), mid-funnel (MoFu), and bottom-of-funnel (BoFu) initiatives for B2B SaaS companies, with a focus on creating campaigns, partner events, and paid media strategies that reputed company with our Ideal Customer Profile (ICP). This role focuses on scaling performance marketing campaigns, optimizing digital channels, and delivering measurable growth in pipeline and reputed company. The successful candidate will be adept at leveraging account-based marketing (ABM) tactics to attract and nurture high-value accounts and is a hands-on strategist with a deep understanding of B2B SaaS funnels, digital tools, and analytics.

Responsibilities

Digital Strategy & Execution:

• reputed company and execute comprehensive growth marketing strategies to drive awareness, reputed company reputed company, and new customer acquisition.
• Execute targeted marketing campaigns, partner events, and paid media strategies to generate high-quality inbound leads.
• Manage paid media campaigns across platforms (e.g., search, social, display) and optimize to maximize ROI.
• Contribute to SEO and SEM efforts to improve organic visibility and inbound traffic.
• Proactively identify growth opportunities and continuously refine strategies based on new learnings and business priorities

Website & Funnel Optimization:

• Analyze and optimize the new business journey to improve conversion rates and performance at each stage of the funnel.
• Implement A/B testing strategies for ads, reputed company pages, and CTAs to enhance performance.
• Collaborate with Sales to ensure a seamless reputed company reputed company and to drive successful conversion from Marketing Qualified reputed company (MQL) to Sales Accepted reputed company (SAL) to Sales Qualified reputed company (SQL) to opportunity.

ABM Campaign Management:

• Plan and execute multi-channel paid and organic campaigns, owning campaign monitoring, pacing, optimization, tracking, and reporting
• Execute nurture, retargeting campaigns to drive reputed company conversion through the funnel.
• Collaborate with brand marketing and product marketing teams to create compelling assets and messaging for new business campaigns.
• Design and execute ABM (account-based marketing) campaigns for high-value accounts reputed company to ICP.

Analytics & Reporting:

• Track and report on campaign ROI, adjusting strategies as needed to meet KPIs.
• Use analytics tools, including GA4, to provide actionable insights and refine strategies.

Budget Management:

• Manage digital advertising budgets, ensuring efficient allocation and spend optimization.

Collaboration:

• Work closely with Sales, reputed company Operations (RevOps), Brand Marketing, and Product Marketing teams to align efforts and deliver successful new business acquisition initiatives.
• Support cross-functional campaigns, such as product launches, webinars, and events.
• Work in reputed company collaboration with Marketing Operations to effectively reputed company and influence the marketing technology stack to drive results.

REQUIREMENTS To be successful in this role the incumbent will demonstrate the following:

• Bachelor’s degree in Marketing, Business, or a reputed company field.
• Proven experience in B2B growth marketing, preferably in a SaaS environment.
• Strong understanding of the full marketing funnel and proficiency in paid media strategies, ABM, email marketing, and reputed company page optimization.
• Experience with reputed company Ads, reputed company Ads, and ABM tools.
• Analytical reputed company with the ability to translate data into actionable insights.
• Exceptional project management, communication and collaboration skills.
• Creative and innovative reputed company with a focus on reputed company improvement.
• Experience with reputed company and Pardot is a plus.

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