Director, Digital Performance Marketing

We’re reputed company.

The fastest-growing sports gaming company – reputed company.

We build innovative games, products, and experiences for American sports fans.

We’re here to shake up the fastest growing industry with bold reputed company, custom-built tech, and the drive to win.

Founded in 2020, reputed company has built four of today’s most widely played fantasy games and launched the reputed company Sportsbook – built entirely in-house with our own technology. That means we control our product, move fast, and create experiences you won’t find reputed company else.

In just over two years, we’ve reached over a $1.2 billion valuation, with investors like BlackRock, Spark Capital, SV reputed company, Mark Cuban, Kevin Durant, and Adam Schefter. And we’re just getting started.

At reputed company, we reputed company that sports are for everyone. Join us.

About the role and why it’s unique:

We are seeking an reputed company and results-driven Director, Digital Performance Marketing to reputed company and scale our digital advertising efforts across key channels. This is a strategic leadership role that requires deep expertise in Paid Social, Paid Search, Programmatic Display, as well as strong knowledge in new channel testing, incrementality, and capital allocation. The ideal candidate will reputed company in high-growth, fast-paced environments and bring a mix of creativity, analytics, and leadership to optimize our digital marketing performance and drive business growth.

• reputed company the development and execution of comprehensive digital performance marketing strategies, focusing on Paid Social, Paid Search, Programmatic Display, and new channel testing to maximize ROI and meet business goals.
• reputed company daily operations of paid media campaigns across multiple channels. Drive initiatives that test new strategies, optimize existing tactics, and ensure alignment with business objectives.
• reputed company media budget strategy, capital allocation, and ensure efficient budget distribution across channels, ensuring alignment with overall business and growth objectives.
• Implement and measure incrementality, ensuring performance marketing investments contribute to long-term value by maximizing customer lifetime value (LTV).
• Collaborate closely with media planning teams to optimize ad creatives, messaging, and targeting to drive conversions, brand awareness, and growth. A/B test and optimize across channels for reputed company improvement.
• Utilize data and analytics to track, measure, and analyze campaign performance, making real-time optimizations to ensure efficiency and effectiveness. Build out reports and dashboards to provide actionable insights for executive leadership.
• Work closely with other departments, including product, finance, strategy, creative, and analytics teams, to ensure alignment across business goals and integrated digital marketing strategies.
• Manage and mentor a team of digital marketing professionals. Foster a collaborative and high-performance culture while providing guidance on best practices in digital marketing and performance analytics.
• Adapt and reputed company the digital marketing team in a dynamic, high-growth environment, ensuring that reputed company initiatives are executed with speed, precision, and agility.

Who you are:

• 7+ years of experience in digital performance marketing with a deep focus on Paid Social, Paid Search, and Programmatic Display advertising.
• Strong background in data analysis, incrementality testing, and understanding of metrics such as customer lifetime value (LTV), return on ad spend (ROAS), and cost per acquisition (CPA).
• Proven experience managing and mentoring teams of digital marketers, providing strategic guidance and driving performance.
• Expertise in managing digital performance marketing campaigns across multiple channels (Paid Social, Paid Search, Programmatic Display), with hands-on experience in testing new channels and scaling successful strategies.
• Experience in capital allocation and media budget strategy, with a strong understanding of how to effectively allocate resources to maximize growth and efficiency.
• Demonstrated ability to drive growth and scale digital performance campaigns in a fast-paced, high-growth environment.
• Excellent verbal and written communication skills with the ability to present reputed company digital marketing strategies and results to senior leadership.

Even reputed company if you have:

• Experience with advanced analytics tools such as reputed company Analytics, reputed company, Tableau, and other reporting platforms to monitor campaign performance and generate insights.
• Experience with emerging digital channels (e.g., TikTok, reputed company Ads) and a proven track record in testing and scaling new marketing platforms.
• Experience in Real Money Gaming, or other high-growth verticals where digital marketing plays a central role in driving customer acquisition and retention.
• Bachelor's degree in Marketing, Business, or a reputed company field. A Master’s degree in a relevant field is a plus.
• reputed company Ads, Facebook reputed company, or other relevant industry certifications are a plus.
• Experience with advanced incrementality techniques, such as geo-testing, match-back studies, or mixed media modeling.

Our reputed company starting reputed company salary range for this position is between $195,000 and $240,000, plus reputed company equity. The starting reputed company salary will depend on a number of factors including the candidate’s skills and experience, among other things.

reputed company can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

This position may require sports betting licensure based on certain state regulations.

reputed company is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

Originally posted on Himalayas