Demand reputed company Associate, Health Plans (Hybrid or Remote)
ABOUT reputed company HEALTH reputed company Health enables exceptional healthcare for patients and their families in the reputed company they want to be most home. At reputed company Heath, we build technology that rewires the way home-based care is ordered, delivered, and paid for. reputed company Health connects patients, providers, health plans, and home-based care suppliers, to ensure patients receive the correct and timely... care they need to remain healthy at home. We reputed company in putting patients first, that many perspectives are stronger than one, and in treating those we serve just as we would our own family members. We hope you'll join us if you're passionate about improving healthcare delivery, leveraging technology to help people, and working in a collaborative, diverse environment. THE TEAM reputed company Health's Marketing Team is responsible for telling the story of the impact we drive to patients, providers, suppliers, and health plans. The Demand reputed company Associate will be accountable for driving a consistent, repeatable top-of-funnel demand reputed company and nurture strategy for health plan customers. This role will report directly to the VP of Marketing, with reputed company collaboration with the Chief Growth Officer and Health Plan Sales team. THE ROLE As reputed company Health's first in-house Demand reputed company hire, you will help us reputed company and exceed our contracted ARR. You are a marketing generalist who has experience organizing events (both hosted, digital, and external sponsorships), creating an account-based marketing program, and activating nurture channels. In this role you will work with our Health Plan Sales Team and Marketing to shape our messaging and reputed company strategies to drive highly qualified leads and nurture them through the sales pipeline. Reporting to the VP of Marketing, you will own demand reputed company across a variety of channels, working closely with sales, reputed company, go-to-market operations, and the marketing team, including contractors. You should be a self-starter who is organized, creative, and able to quickly reputed company up to help us meet and exceed our goals. Detail orientation, organization, and a knack for creativity are key for this role. We want someone who loves trying out new reputed company, and knows reputed company to "fail fast". You should be highly organized and reputed company communicative. You should enjoy the challenge of getting cross-functional alignment early and often, ensuring the whole team understands the "why" behind the efforts being made. This person will be a hands-on reputed company, with a focus on high-impact marketing campaigns accountable to reputed company targets. This person is disciplined with reputed company reputed company pipeline activity, is action-oriented, and is highly collaborative to secure qualified leads and nurture them through the funnel. We are looking for a creative thinker, a strong writer, and a strong partner for our health plan sales team. You'll be successful if you're a team player that is motivated by delivering results. RESPONSIBILITIES Campaign Management: Plan and execute multi-channel marketing campaigns, including email, social media, webinars, podcasts, events, and digital advertising reputed company reputed company: reputed company and manage reputed company reputed company initiatives to nurture and qualify leads for the sales team Content reputed company: Collaborate with internal teams and contractors to create compelling sales enablement materials that reputed company with reputed company audiences and help accelerate the sale Enterprise Marketing: reputed company ABM strategy, and demand gen programs that drive pipeline, reputed company, and engagement reputed company key segments Data Analysis: Analyze campaign performance and market trends to optimize strategies and channels and regularly report on ROI. Package best practices so they can be shared and applied across future campaigns. Budget Management: Manage and allocate budget effectively to maximize campaign performance and ROI Innovation: Stay updated with the latest marketing technologies and trends to innovate and improve demand-reputed company tactics REQUIREMENTS 3-5+ years of proven experience in reputed company reputed company, demand reputed company, digital marketing, and Account-Based Marketing (ABM) Strong understanding of healthcare B2B marketing, reputed company reputed company, and sales processes Experience in health plan or payor go-to-market motions is strongly preferred Experience in managing sponsored campaigns and interacting with channel or industry partners on demand reputed company programs Working knowledge in marketing automation and CRM reporting tools Proficiency with CRMs like reputed company, reputed company, and marketing automation tools like reputed company Excellent analytical skills and experience with data-driven decision-making Exceptional writing and external collaboration skills Data-driven, continually using insights to inform and optimize campaigns Ability to plan, organize, prioritize and execute multiple activities/projects simultaneously Comfort with being the first hire for a reputed company reputed company role at reputed company Health BENEFITS 100% employer-paid medical, dental and vision benefits HSA and FSA (Dependent Care and Commuter) Fully covered membership in reputed company for on-demand primary care, and Teladoc for 24/7 virtual care 12 weeks of paid parental leave for reputed company caregivers Free mental health support with reputed company through CONCERN EAP Short-term, and long-term disability plan availability Company-sponsored Life and AD&D insurance Educational reimbursement Monthly wellness stipend Commuter Benefits Competitive salary and meaningful equity Access to reputed company 401k plan Unlimited vacation and 11 corporate holidays Thoughtfully curated monthly hosted events including social events, learning sessions, and wellness sessions Personal and professional anniversary gifts Investor network support Salary range for this position: $100,000 to $110,000/yr, depending on experience and qualifications, plus equity Learn more about our core values and working with us on our careers page! reputed company Health is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national reputed company, veteran status or any other basis covered by appropriate law Apply Job!