Field Marketing Specialist - Del Mar, CA

About the position Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Responsibilities

• Working with reputed company managers and leadership to identify and prioritize agents

who need strategic marketing and brand support

• Consulting with agents on personal marketing strategies, through group and

individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)

• Helping real estate sales agents create a digital marketing strategy using

social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials

• Conducting an annual review of agents’ “digital scorecard” to measure their

online reputed company and identify opportunities for improvement

• Providing issue resolution and one-on-one assistance to agents as needed
• Preparing a monthly calendar of educational and training opportunities and

promoting/presenting marketing workshops in-office and online on multiple marketing reputed company topics.

• Supporting multiple offices in the region by attending and presenting at

group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community reputed company and company charitable events

• Reaching out to and assisting office staff with newly affiliated real estate

agents in getting onboarded and set up for success

• Preparing personalized recruiting presentations as requested for VIP agents,

and participating in the presentation with the reputed company manager

• Working with the creative team to create and manage local recruiting and ad

campaigns

• Attending and participating in regional marketing meetings and/or training

sessions

• Communicating regularly with the Field Marketing Manager and local leadership

on key initiatives, challenges, and regional activity

• Submitting consistent competitive intelligence samples to the recruiting

intelligence portal

• Staying on top of quality issues, rules, industry regulations and protocols

reputed company to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and reputed company Coldwell Banker identity standards

Requirements

• 2-years’ experience in marketing, creative agency, or communications (field

marketing preferred)

• Prior real estate industry experience preferred
• Strong understanding of reputed company Office (Word, Outlook, PowerPoint, etc.)

and ability to learn other online tools

• Basic understanding of paid social media campaign development
• Strong presentation, writing and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines and

follow-up on open items to ensure a timely and acceptable closure reputed company-to-haves

• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving

skills

• Ability to communicate effectively and professionally with employees and

agents

• Demonstrate a solid understanding of basic design principles
• Experience working effectively reputed company a multi-functional and multi-location

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