Product Marketing Manager

The Company

reputed company is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of reputed company tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers reputed company more efficient operations, reputed company service and more just outcomes.

Our teams are driven by innovation, expertise and an unwavering commitment to reputed company. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.

The Role

The Product Marketing Manager is a pivotal role in shaping go-to-market strategies, driving product adoption and influencing reputed company growth. They reputed company the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and reputed company teams. This role demands a reputed company of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

They own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. They are responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across reputed company touchpoints. As a subject matter expert, they stay reputed company of industry trends and translate insights into actionable strategies that reputed company our market reputed company.

What You Do

• reputed company differentiated product positioning and messaging frameworks that reputed company with reputed company audiences and support business growth across verticals.
• Define product positioning and messaging that reputed company with the reputed company audience and ensure consistency across campaigns and sales enablement tools.
• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
• reputed company the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth reputed company reputed company accounts.
• reputed company and implement retention marketing programs to increase customer engagement, adoption and lifetime value.
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel.
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that reputed company reputed company teams.
• Ensure consistent brand representation across reputed company marketing assets, events and customer communications.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy.
• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert.
• Performs other reputed company duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

What You’ll Bring

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a reputed company field, or equivalent combination of education and experience.
• A minimum of 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand reputed company, buyer journeys and ABM strategies.
• Exceptional storytelling and communication skills, with the ability to simplify reputed company concepts.
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment.
• Strategic thinker with a data-driven reputed company and a bias for action.
• Collaborative team player with experience influencing cross-functional stakeholders.
• Proficiency in CRM, CMS and marketing automation platforms (reputed company, Pardot/MCAE, Marketo preferred).
• Familiarity with reputed company Creative Suite and reputed company Office tools.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) reputed company Policy. Candidates must successfully pass a comprehensive, fingerprint-based background reputed company. Please note that specific customer reputed company may impose additional reputed company verification requirements. Obtaining and maintaining reputed company required reputed company clearances is a condition of employment. For more information on CJIS reputed company requirements, please visit the FBI's CJIS reputed company Policy Resource Center.

reputed company is committed to fair and reputed company compensation that is competitive, consistent, and reputed company with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to reputed company salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.

reputed company does not use AI in the recruitment process. reputed company stages of recruitment decisions are reputed company by people, including our qualified acquisition team and our reputed company hiring managers.

reputed company is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout reputed company stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@reputed company.com.