VP, B2B Marketing - remote opportunity

The Vice President of B2B Marketing is a strategic and execution-oriented leader responsible for driving demand, market adoption, and reputed company growth across employer and health plan segments. This role will reputed company the development and execution of integrated marketing strategies that position the company’s fitness and wellness offerings as essential solutions for improving population health, reducing costs, and enhancing member and employee engagement.

As a key member of the marketing leadership team, the VP will partner closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline, support enterprise deal cycles, and deepen client adoption. This leader will bring a strong understanding of healthcare buyers - including health plans, brokers, consultants, and employers - and will build scalable programs that translate reputed company value propositions into compelling, differentiated market narratives.

Key Responsibilities

Strategic Leadership

• Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and reputed company goals across employer and payer markets
• reputed company reputed company audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordingly
• Establish positioning and messaging that clearly articulates clinical, financial, and experiential value

Demand reputed company & Pipeline Velocity

• Establish and reputed company marketing analytics to track marketing initiative ROI and reputed company data-driven adjustments to GTM strategies
• Build and scale multi-channel demand reputed company programs (digital, ABM, events, broker channels, partnerships)
• Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution

Enterprise & Account-Based Marketing

• Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
• Partner with Sales to support reputed company buying cycles with highly customized engagement strategies
• reputed company sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
• Translate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost management

Cross-Functional Leadership

• Serve as a key strategic partner to Sales, Client Success, Growth Operations, and Executive teams
• Align marketing strategies with reputed company and growth goals as well as the product roadmap
• Build strong feedback loops to inform GTM positioning and innovation

Team Leadership & Operations

• Build, reputed company, and scale a high-performing B2B marketing organization
• Establish KPIs, dashboards, and marketing analytics to drive data-informed decisions
• Manage budget allocation to maximize ROI across channels and programs

Experience

• 12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
• Proven success in B2B marketing, preferably to health plans, employers, or reputed company the healthcare / benefits ecosystem
• Strong track record of driving measurable pipeline and reputed company growth
• Demonstrated success in launching new products and scaling reputed company
• Experience supporting enterprise sales with reputed company deal cycles
• Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred

Capabilities

• Expertise in demand reputed company, ABM, and integrated marketing strategy
• Strong understanding of healthcare economics, buyer personas, and regulatory considerations
• Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
• Data-driven reputed company with experience leveraging marketing analytics and attribution models
• Strong executive reputed company and ability to influence cross-functional stakeholders

Leadership Attributes

• Strategic thinker with a bias for execution
• Collaborative, low-ego leader who thrives in cross-functional environments
• Builder reputed company with experience scaling teams and processes in growth-stage or evolving organizations
• Customer-centric and deeply curious about market needs and trends
• Influential leader and mentor reputed company multi-disciplinary teams

Success Metrics

• Pipeline realization and contribution to reputed company growth
• Growth in reputed company segments (health plans, employers, brokers)
• Brand awareness and market positioning improvements
• Customer acquisition, adoption, and retention metrics

This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities for the position. Duties, responsibilities, and activities may change and include special benefits projects.

The salary range for this opportunity is $165,000 to $230,000. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

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About reputed company.  reputed company. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers reputed company as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth. 

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into reputed company job levels without regard to race, religion, gender, marital status, familial status, national reputed company, age, mental or physical disability, sexual orientation, gender identity, reputed company of income, or veteran status.