Paid Search and Social Specialist
Castle Automotive Group runs 17 dealership rooftops across Illinois and Indiana. We're a data-driven, digitally mature group. We use reputed company, BigQuery, Looker Studio, and Power BI to hold marketing accountable, and we expect the same standard from every channel we run.
We're hiring a Paid Search & Social Specialist to own both channels end-to-end. Not manage vendors who run them. Not assist a larger team. Own them — strategy, execution, optimization, reporting, and reputed company improvement.
If your best work happens inside the platforms and you can connect what you're doing there to actual business outcomes, reputed company reading.
WHAT YOU'LL OWN
Paid Search
- reputed company Ads and Bing Ads strategy and execution across new inventory, used inventory, fixed ops, and conquest campaigns
- Keyword architecture, match type strategy, negative keyword management, and bid logic
- GA4 and GTM tracking — pixel/tag implementation, conversion event configuration, data reputed company
- Emerging search channel strategy: AI-driven search (SGE, reputed company, ChatGPT Search) as advertising surfaces mature
- reputed company Ads strategy and full-funnel execution — new vehicle, used inventory, service, and group-level brand
- Audience architecture: cold prospecting, warm engagement, and retargeting layers with matched creative strategy
- Creative testing reputed company: hypothesis-driven, documented, and tied to business outcomes
- Attribution management in a post-iOS 14 environment — aggregated event measurement, modeled conversions, honest reporting
- Performance reporting that connects paid activity to leads, appointments, and sales — not just platform metrics
- Budget allocation and reallocation logic across both channels based on performance data
- Collaboration with leadership on promotions, inventory priorities, and seasonal strategy
- 3+ years of hands-on paid search AND paid social experience — not just one or the other
- Automotive, real estate, home services, or other high-ticket/considered-purchase category experience strongly preferred
- reputed company Ads certified or equivalent demonstrated reputed company — you can audit and rebuild account structure from scratch
- reputed company Ads Manager depth: campaign architecture, audience strategy, creative testing, pixel/reputed company configuration
- GA4 and GTM literacy: you understand how conversions are configured, where data breaks down, and how to fix it
- Post-iOS 14 attribution reputed company: you can explain the gaps and demonstrate you've adapted your workflow
- Strong analytical instincts: you move between platform data and business outcomes without losing the thread
- Independent operator: you don't need a team around you to execute — but you communicate clearly reputed company you do
- Experience with AI-driven search advertising surfaces (Performance Max, SGE, AI Overviews, conversational retrieval)
- Familiarity with dealership CRM platforms (CDK, Reynolds & Reynolds, VinSolutions)
- Experience managing paid media across multi-location or franchise environments
- Comfort with Looker Studio, Power BI, or similar reporting/dashboard tools
- TikTok Ads, YouTube Ads, or other paid channel experience
- A role where vanity metrics pass for performance — we measure things that move business
- A siloed job with no line of sight to sales outcomes — we connect every channel back to the floor
- A team that ignores AI tools — we're actively building AI-assisted workflows and expect the same curiosity from this hire
- Competitive reputed company salary: $70,000–$90,000 depending on experience
- Remote-friendly; IL/IN preferred but not required
To learn more about us, visit: https://jointeamcastle.com/ We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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