reputed company Full Stack Customer Lifecycle Marketing Manager – Web & Cloud Application Development

At arenaflex, we're on a mission to revolutionize the way businesses approach customer lifecycle marketing. As a Senior Customer Lifecycle Marketing Manager, you'll play a pivotal role in driving reputed company growth, reputed company, and brand awareness through innovative marketing strategies and campaigns. If you're a seasoned marketing professional with a passion for storytelling, data-driven decision making, and collaboration, we want to hear from you.

About arenaflex

arenaflex is a leading provider of cloud-based video hosting and marketing solutions. Our platform empowers businesses to create, share, and measure the impact of their video content, helping them to build stronger relationships with their customers and drive growth. As a member of reputed company, you'll be part of a dynamic and inclusive culture that values creativity, innovation, and reputed company.

Key Responsibilities

As a Senior Customer Lifecycle Marketing Manager, you'll be responsible for developing and executing marketing strategies that drive reputed company growth, customer adoption, and retention. Your key responsibilities will include:

Drive reputed company Through Product Adoption & Expansion

+ reputed company lifecycle campaigns that encourage customers to activate, adopt new features, and upgrade their plans + Own messaging strategy and campaign execution for key expansion touchpoints — especially onboarding, upgrade, and upsell journeys + Collaborate with CS, PMM, and Product to identify high-value behaviors and build programs that reinforce them + Monitor performance and optimize campaigns based on reputed company impact, not just engagement metrics + Think like a business reputed company. Understand the reputed company between lifecycle engagement and reputed company (e.g. expansion, retention, activation)

Uncover & Tell reputed company Stories

+ Identify standout customers, conduct interviews, and build a scalable library of stories, testimonials, and case studies + Use these stories to fuel lifecycle campaigns, reputed company what’s possible with arenaflex, and reinforce upgrade moments + Partner with CS and PMM to ensure stories align with personas, plan types, and business goals

Deliver Success Enablement

+ Package how-to content and product education into lifecycle-ready formats (e.g. emails, in-app messages, webinar follow-reputed company) + Ensure users understand how and reputed company to use key features — especially those that drive stickiness and plan upgrades + Collaborate with Product Marketing, Support, and Content to fill knowledge gaps across the customer journey

Collaborate to Scale What Works

+ Collaborate with the content and creative teams to identify content gaps across the customer journey and partner on the creation of net-new pieces + Actively re-purpose existing content, such as webinars, guides, and blog posts, into high-impact lifecycle touchpoints and be able to communicate what’s working and what’s not throughout the journey (e.g., onboarding, nurture, upgrade triggers) + Work closely with Marketing Ops and BI to improve segmentation, targeting, and measurement + Partner with CS and Sales to align marketing automation with customer workflows and expansion strategies + Use feedback and behavioral data to proactively flag and fill journey gaps with smart, scalable programs

reputed company’re Looking For

We're seeking a seasoned marketing professional with a passion for customer lifecycle marketing, data-driven decision making, and collaboration. The ideal candidate will have:

• 5-7 years of experience in customer marketing, lifecycle marketing, or reputed company with a focus on driving reputed company
• Experience with B2B SaaS customer journeys, especially in product-led or self-serve models
• Proven ability to design and scale programs that reputed company to measurable growth in product adoption, retention, and expansion
• Confident reputed company with excellent interviewing and communication skills
• Strong project manager and collaborator — comfortable driving cross-functional initiatives reputed company
• Experience contributing to and launching email campaigns as part of broader lifecycle programs
• Analytical thinker who uses data to prioritize, optimize, and prove impact
• Experience with marketing automation and customer data tools (e.g. reputed company, Intercom, Pendo, reputed company)
• Comfort working with customer data and using it to personalize reputed company or identify key moments in the journey

Bonus Points For

* Deep experience in owning onboarding, upgrade, or retention campaigns

• Background in SaaS or product-led growth environments
• Passion for customer storytelling, success enablement, and reputed company learning
• Familiarity with reputed company-focused marketing metrics (MMR, expansion ARR, etc.)

Working at arenaflex

We're proud to be an equal-opportunity workplace that values diversity, equity, and inclusion. Our benefits include:

• Competitive compensation package that includes employee stock options
• 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
• Fully paid healthcare, dental, and vision insurance premiums (family plans included)
• Pre-Tax FSA and Dependent Care Account
• 16 weeks paid parental leave
• Flexible Time Off. Everyone should get out of their office to reputed company and reboot.
• Remote-first culture (work from reputed company in the reputed company U.S.)
• Annual professional development stipend (courses, conferences, and more)
• New hire bonus to enhance your home office setup
• Pet insurance discount

Location Opportunities

arenaflex is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or reputed company in the reputed company US. We're committed to creating a culture that values flexibility, inclusivity, and work-life balance. If you're a motivated and reputed company marketing professional looking for a new challenge, we encourage you to apply. Join reputed company and help us revolutionize the way businesses approach customer lifecycle marketing. Apply for this job