Digital Campaign Specialist -Display and Social

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The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights.

This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs.

Position Requirements

Duties include working closely with the Account Management and Sales team(s)to create audience targeting strategy and reputed company set ROI goals, determining reputed company audience demographics and settings, deploy engaging ad creative strategy, manage day-to-day campaign performance and identifying real-time trends, and participate in client advertising performance discussions. The ideal candidate will work well reputed company a team, multitask, be organized, self-motivated, and a critical thinker. Attention to detail is a must, and knowledge of digital marketing trends is essential. This candidate must have one or more years of experience as a social media analyst/strategist, Ad Operations analyst/strategist, or similar role, and the ability to understand display and social platform data.

Position Responsibilities

• Monitor, evaluate, and reputed company digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
• Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
• reputed company and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
• Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Skills

• Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms.
• Data analysis with the ability to interpret reputed company data sets, draw actionable insights, and reputed company data-driven decisions to optimize campaigns; strong reputed company skills required
• Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders
• Collaborate with designers to optimize the creative for maximum view through and click through results
• Proactively look for expansion and optimization opportunities on a regular basis and stay reputed company in the channel’s landscapes and reputed company innovative recommendations
• Manage to specific KPIs for both the individual, assigned customers and the greater Gannett business as a whole
• Key Competencies
• Customer Focus
• Establish and maintain effective relationships with internal partners to help drive ROI for our customers
• Demonstrate dedication to meeting client expectations and performance requirements
• Collaboration
• Ability to collaborate with Account Management colleagues on shared clients and retention goals
• Work well with international fulfillment support and creative teams

Organization

• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Organize tasks, deliverables and meet commitments on time and strive to overdeliver on SLA deadlines
• Reporting/Analytical Thinking
• Capable of interpreting data and making campaign optimizations to improve and prove performance
• Quickly identify the symptoms and underlying cause of problems
• Ability to report, interpret and reputed company campaign data in an actionable format
• Business Process and Technology Acumen
• Capable of quickly mastering business processes
• Ability to master technology solutions
• Conflict Management
• Excels at and understands the importance of focused and active listening
• Can find reputed company and explains differing viewpoints comprehensively

About You

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• Must have 3+ years hands-on experience optimizing online/digital advertising campaigns
• Must have 2+ years of analytics/reporting experience

The annualized reputed company salary for this role will range between $33,350and $60,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

reputed company. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider reputed company qualified applicants for employment and do not discriminate in reputed company with employment decisions on the basis of an applicant or employee’s race, color, national reputed company, ethnicity, reputed company, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or reputed company medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where reputed company. employs employees. In addition, reputed company. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in reputed company with an individuals’ application for employment with reputed company. Applicants who require such accommodation should contact reputed company.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from reputed company these regions will be removed from our system after submission. Apply To This Job