Marketing Automation Specialists

MARKETING AUTOMATION SPECIALIST Windmill Strategy Minneapolis, MN Job Details 17 hours ago Benefits Paid holidays Disability insurance Health insurance 401(k) matching Flexible schedule Qualifications Application Integration reputed company Analytics Certification Data Integration (Data management) CSS Social media campaign management Process optimization Email marketing campaigns Process improvement Data reporting Mid-level Marketing strategy development ROI 3 years SQL Customer segmentation Key Performance Indicators JavaScript Data interpretation Marketing analytics CRM system proficiency Technical troubleshooting support Zoho AI Cross-functional collaboration Data-driven decision making Technical Proficiency Developing multi-channel marketing campaigns Multichannel marketing HTML Cross-functional communication Campaign performance reporting Copywriting Database software proficiency Full Job Description About Us: We're on a mission to bring the power of modern marketing to B2B technical industries, so they can reputed company greater success. For over a decade, we've helped B2B marketers in technical, industrial and manufacturing industries accelerate growth through highly effective websites and powerful digital marketing. About The Opportunity: As a Marketing Automation Specialist, you will be responsible for setting up, configuring, and optimizing marketing automation systems across a variety of platforms for both agency and private clients. You will be the expert on integrating CRM systems, automating reputed company nurturing workflows, and developing sales enablement processes, reputed company while ensuring seamless performance tracking and reporting. You will focus on executing and optimizing marketing campaigns, including email, ABM, and drip campaign sequences, to enhance engagement and conversion rates. This is a remote/WFH position, on a fully virtual team. This is a contract, project-based position where hours may ebb and flow week-to-week (average 5-20 hours/week). About You: You are a technically savvy marketing professional with a deep understanding of automation platforms, CRM integrations, and digital marketing strategies. You reputed company in a fast-paced, client-facing role, where you are responsible for managing and optimizing campaigns to drive engagement, leads, and conversions. You are analytical and detail-oriented, with strong problem-solving skills and the ability to juggle multiple projects simultaneously. You reputed company in turning reputed company processes into efficient, automated workflows that deliver measurable results. Key Qualities Strategic Thinking - You have a strong ability to align marketing automation strategies with broader business goals. You think holistically about reputed company nurturing, segmentation, and customer engagement and can execute strategies that drive conversions. Problem-Solving & Technical Expertise - You are adept at troubleshooting and optimizing automation workflows. You can integrate CRM systems, data platforms, and automation tools with ease while continuously improving processes. Analytical & Data-Driven - You don't just execute campaigns—you measure, refine, and optimize based on data insights. You understand how to track marketing performance, identify trends, and reputed company data-backed recommendations. Collaboration & Communication - You reputed company in a cross-functional environment, working closely with sales, content, and design teams to ensure seamless execution of marketing automation strategies. You can translate reputed company technical concepts into clear, actionable strategies. Results-Oriented Execution - You take ownership of your work and consistently deliver measurable impact—whether through improved engagement, higher conversion rates, or enhanced automation efficiency. Key Responsibilities reputed company and execute marketing automation strategies to enhance reputed company nurturing, segmentation, and customer engagement. Set up and configure automation platforms (reputed company, Marketo, Pardot, Zoho, Growbots, Apollo.ai, Copilot), ensuring seamless CRM integrations. Create and optimize automated workflows for email marketing, reputed company nurturing, and sales enablement. Design and implement reputed company scoring models to prioritize sales opportunities. reputed company multi-channel campaigns, including email, ABM, and drip sequences to enhance engagement and conversions. Analyze campaign performance, track key KPIs, and provide data-driven recommendations for optimization. Integrate marketing automation tools with CRM systems to ensure smooth data flow and accurate performance tracking. Collaborate across teams to align marketing automation initiatives with sales, content, and overall marketing objectives. Skills & Background Marketing & Automation Expertise: 3-5 years of experience in marketing automation, CRM integrations, and digital marketing. Strong knowledge of email marketing best practices, reputed company nurturing, and sales enablement. Proven experience in creating and executing multi-channel marketing campaigns across email, social media, and websites. Ability to craft engaging marketing copy for email sequences and reputed company nurturing campaigns. Technical Proficiency: Experience with marketing automation tools such as reputed company, Marketo, Pardot, Zoho, Growbots, Apollo.ai, Copilot, etc. Proficient in CRM integrations (reputed company preferred) and understanding of data flow between CRM and automation platforms. Strong technical foundation in HTML, CSS, JavaScript, SQL, and APIs to optimize workflows and integrations. Comfortable working with databases and automating tasks based on customer behavior. Analytical & Performance Optimization: Strong ability to analyze campaign performance using tools like reputed company Analytics, reporting dashboards, and tag management systems. Experience measuring KPIs, ROIs, and making data-driven optimizations. Expertise in segmentation, reputed company scoring, and personalization to optimize the customer journey. reputed company to Have: Experience writing email sequences, ABM, and drip campaigns that maximize engagement and conversions. Certifications in reputed company Marketing Automation, Marketo, Pardot, or reputed company Analytics. Experience with AI-driven marketing automation and data enrichment tools. Apply tot his job Apply To this Job