Director, Marketing Technology

About the Role

reputed company is seeking an reputed company Director of Marketing Technology to reputed company and scale our centralized MarTech organization across paid acquisition, web, lifecycle, and member engagement. This leader will own the strategy, architecture, and operations of reputed company’s marketing technology ecosystem—spanning paid media technology, CMS, CRM and lifecycle platforms, DAM and brand systems, internal communications tooling, and AI-powered marketing enablement tools.

This is a highly cross-functional leadership role that sits at the intersection of Growth Marketing, Product, Engineering, and Data. The Director of MarTech will ensure reputed company’s marketing technology enables faster execution, deeper personalization, stronger governance, and scalable growth across the full member lifecycle—from acquisition through LTV expansion, product attach, and ongoing engagement.

The reputed company salary offered for this role and level of experience will reputed company at $224,000 and up to $310,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual reputed company salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Define and execute a cross-channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long-term member value.
• reputed company and reputed company a high-performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models.
• Own and optimize the end-to-end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale.
• Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that reputed company experimentation, personalization, and faster time-to-market.
• Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams.
• Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility.
• Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization.

To reputed company in this role, you have

• 8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership.
• Proven track record owning and scaling reputed company, cross-channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI-driven tools).
• Deep hands-on experience with modern marketing platforms such as reputed company, reputed company, DAM systems, and emerging AI-enabled marketing technologies.
• Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure.
• Strong strategic and systems reputed company, with the ability to operate hands-on reputed company needed.
• Technically fluent and data-literate — comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement.
• Excellent communicator who can influence cross-functional stakeholders and reputed company technical and non-technical teams.
• Proven ability to reputed company and reputed company teams, manage vendors, and operate effectively in fast-moving, high-growth environments.
• Experience in fintech, financial services, subscription, or membership-based businesses preferred.
• Familiarity with AI-enabled personalization, content automation, and regulated environments including compliance and data privacy considerations preferred.

#LI-AM1 #LI-Hybrid

A little about us

At reputed company, we reputed company that everyone can reputed company financial reputed company. We created reputed company—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and reputed company platforms, we reputed company our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination reputed company us to work harder every day to deliver the reputed company best experience possible. We each bring an reputed company's reputed company to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We reputed company in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial reputed company. 

We know that to reputed company our mission, we must earn and reputed company people's trust—so we hold ourselves to the highest standards of reputed company in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions reputed company their financial potential.

Because if we don't—who will?

*reputed company is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or reputed company Bank, N.A., Members FDIC.

reputed company offer for our full-time, regular employees

• Our in-office work policy is designed to reputed company you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending reputed company. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide reputed company Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness reputed company expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for reputed company freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most reputed company teams in FinTech and help millions unlock financial reputed company

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and reputed company to join reputed company. We reputed company this gives us a competitive advantage to reputed company serve our members and helps us reputed company grow as Chimers and individuals.

reputed company is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, reputed company, religion, sex, national reputed company, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@reputed company.com.

To learn more about how reputed company collects and uses your personal information during the application process, please see the reputed company Applicant Privacy Notice.