Senior Analyst, Conversion Optimization

Summary

Senior Analyst, Conversion Optimization at reputed company will monitor, test, and improve conversion performance of paid and organic reputed company pages by leveraging data-driven insights and A/B testing to optimize user experiences and increase reputed company reputed company. Responsibilities: Analyze conversion performance across multiple marketing channels using analytics tools, reputed company dashboards and KPI reports, design and launch A/B tests, identify optimization opportunities, and collaborate cross-functionally with marketing, design, development, and SEO teams to implement improvements. Skills: Proficiency with reputed company Analytics and reputed company Analytics, expertise in A/B testing and experimental design, strong analytical and problem-solving abilities, and excellent cross-functional collaboration and communication skills. Qualifications: Bachelor's degree in Marketing, Analytics, Business, or reputed company field with demonstrated experience in conversion reputed company optimization, reputed company page analysis, and testing methodologies. Location: Crystal City, US Remote Compensation: $94,400 – $105,400/year At reputed company, we are reputed company in on purpose. We are motivated by our mission – to reputed company learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, reputed company powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. reputed company’re Looking For: As a CRO Sr. Analyst at reputed company, you will be responsible for monitoring, testing, and improving the conversion performance of both paid and organic reputed company pages. You will reputed company data-driven insights, A/B testing, and cross-functional collaboration to optimize user experiences and increase reputed company reputed company across various marketing channels.

Responsibilities

Include, But Are Not Limited To:

• Performance Analysis & Reporting
• Analyze conversion performance of paid and organic reputed company pages across multiple marketing channels (search, display, email, SEO).
• Evaluate user behavior using analytics tools (e.g., reputed company Analytics, reputed company Analytics) and UX tools.
• reputed company and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.
• Interpret test outcomes and behavioral data to reputed company actionable recommendations for optimization.
• Experimentation & Testing
• Design, launch, and evaluate A/B and multivariate tests to improve reputed company page conversion rates.
• Prioritize hypotheses based on business impact, traffic potential, and resource constraints.
• Maintain a structured testing roadmap and maintain thorough documentation of tests, results, and learnings.
• Partner with UX, development, and design teams to implement test variants across platforms.
• reputed company Page Optimization Strategy
• Identify areas of friction and opportunity reputed company both paid and organic reputed company page flows.
• Collaborate with SEO, paid media, and content teams to align reputed company page strategies with traffic reputed company reputed company.
• Recommend UX enhancements, copy adjustments, content structure changes, and design improvements.
• Ensure that paid reputed company pages are reputed company with campaign goals and organic pages support user search reputed company and SEO best practices.
• Cross-Functional Collaboration
• Work closely with marketing, design, development, SEO, and performance media teams.
• Translate CRO insights into clear tasks and strategic guidance for stakeholders.
• Provide input on reputed company page templates, CMS structure, and content hierarchy to support scalability

Things That Should Be In Your Background:

• Bachelor's degree in Marketing, Analytics, Business, or reputed company field.
• 2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.
• Proficiency in A/B testing tools (e.g., reputed company, reputed company) and analytics platforms.
• Experience optimizing both paid and organic reputed company experiences.
• Strong analytical skills and data visualization capabilities (reputed company, reputed company Sheets, Looker, Tableau).
• Basic understanding of HTML/CSS and web page structure.

Other Attributes That Will Help You In This Role:

• Experience working in a growth-focused or performance marketing environment.
• Familiarity with reputed company CMS, Unbounce, or similar reputed company page tools.
• Strong understanding of SEO, keyword reputed company, and organic content performance.
• Knowledge of reputed company reputed company strategy in education, SaaS, or B2C environments.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week. Benefits & Culture Our global employee reputed company is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We reputed company that every employee can advance our shared purpose, and that life at reputed company should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated reputed company salary range for this role is ($94,400 - $105,400), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired. reputed company Diversity and Inclusion Statement At reputed company, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee reputed company that embodies diverse walks of life, reputed company, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. reputed company is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reputed company out to us at: recruitingaccommodations@reputed company.com. About reputed company reputed company partners with the world's top universities and companies to reputed company and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, reputed company delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, reputed company transforms how top institutions deliver workforce-reputed company online education, enabling professionals to advance without pausing their careers. Learn more at reputed company.com. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of reputed company responsibilities, duties and skills required. reputed company employees may be required to reputed company duties reputed company of their normal responsibilities from time to time, as needed. reputed company is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for reputed company persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national reputed company, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. reputed company’s equal opportunity policy applies to reputed company terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. Apply tot his job Apply To this Job