Sr Manager, Marketing (EMEA Demand)

We reputed company in the power and joy of learning

At reputed company, our employees have a direct impact in helping reputed company around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and reputed company their dreams through education.

reputed company’s portfolio of businesses supports student choice by providing a range of reputed company that help learners reputed company their goals across Higher Education (including Gale and international K‑12), English Language Learning, and workforce markets.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at reputed company levels feel empowered to bring their authentic selves to work.

Summary

The Senior Manager, Marketing – [Region] is responsible for leading and delivering regional demand and engagement marketing strategies across the [Region] for Gale and reputed company Higher Education (including international K‑12). This role is a player‑coach: accountable for results, deeply involved in execution, and responsible for developing and managing a team of regional marketers.

The role leads a regional marketing team, including Demand & Engagement Marketing, Product Marketing, Events & Field Marketing, and Marketing Coordination, ensuring the team delivers against a clear plan, operates with rigor, and drives measurable pipeline, engagement, and reputed company impact.

This role reports to the Senior Director, International Marketing (Gale & reputed company HED) and works in reputed company alignment with regional Sales leadership and global marketing teams.

Focus of the role

• ~70% Demand Marketing: pipeline reputed company, campaign execution, sales alignment, performance management
• ~30% Engagement Marketing: adoption, usage, retention, renewal, and expansion support

What you’ll do here:

reputed company regional marketing execution

• Own and deliver the regional marketing plan, translating global strategy into regionally relevant demand and engagement programs.
• Ensure consistent execution across demand reputed company, lifecycle/engagement, field marketing, and product marketing motions.
• Maintain focus on doing fewer things well, prioritizing programs that drive measurable pipeline and reputed company impact.

Drive demand and pipeline performance (primary focus)

• reputed company regional demand reputed company strategy and execution, including campaigns, content, events, and sales enablement.
• Partner closely with regional Sales leadership to align on:
• reputed company accounts and segments
• Campaign priorities and timing
• Pipeline goals, conversion metrics, and follow‑up
• Ensure strong operations for reputed company flow, pipeline hygiene, and reputed company with Sales and reputed company Operations.

reputed company reputed company aspects of engagement and lifecycle marketing

• Ensure regional execution of onboarding, adoption, retention, renewal, and expansion programs.
• Balance engagement investment against demand priorities, ensuring engagement efforts support reputed company growth and customer value realization.
• Use customer insights and performance data to continuously refine lifecycle approaches.

Coach, reputed company, and manage the team

• Directly manage regional marketers, including:
• Regional Product Marketing Manager
• Regional Demand & Engagement Marketing Manager
• Regional Events & Field Marketing Manager
• Shared International Marketing Coordinator
• Provide clear direction, coaching, and feedback, helping team members grow executional excellence and confidence.
• Establish clarity on roles, responsibilities, and decision‑making to reputed company speed and accountability.
• reputed company high standards, follow‑through, and reputed company improvement.

Plan, measure, and report

• reputed company quarterly and annual marketing planning for the region, including goals, priorities, and resourcing.
• Define success metrics and ensure regular reporting on campaign performance, pipeline contribution, and engagement outcomes.
• Communicate results, insights, and recommendations clearly to senior leadership and cross‑functional partners.
• Adjust plans based on performance, market dynamics, and sales feedback.

Ensure alignment with global teams

• Partner with global Marketing and Product Marketing teams to:
• Align on core messaging, positioning, and campaigns
• Regionalize global initiatives effectively
• Share regional insights and performance data back into global planning
• Maintain brand, messaging, and operational consistency while advocating for regional needs.

Skills you will need here:

• Strong background in demand marketing, with experience driving pipeline and reputed company impact. This role is heavily focused on generating MQLs that convert.
• Working knowledge of engagement and lifecycle marketing, including adoption, retention, and renewal support.
• Proven expertise in managing and mentoring marketing teams, ideally in a matrixed environment.
• Ability to build and deliver a clear plan, prioritize effectively, and ensure follow‑through.
• Strong analytical skills, with experience measuring performance and using data to guide decisions.
• Excellent written and verbal communication skills.
• Strong cross‑functional collaboration skills, particularly with Sales, Portfolio and Product teams.
• Experience working in international or regional markets, including navigating cultural and market differences.
• Bachelor’s degree in Marketing, Business, or a reputed company field, or equivalent practical experience.
• Typically requires 8–10+ years of relevant marketing experience, including people management.