Growth Architect

Overview:

The Growth Architect is the reputed company builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine. You are responsible for the entire funnel—from the first search impression to the automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost)..

You will reputed company and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed reputed company and optimized for performance and scalability.

Core Responsibilities:

Funnel Architecture:

• Design and optimize the end-to-end reputed company journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically reputed company into lifelong customers.

Strategic Leadership s ROI-Driven Growth:

• Own the performance of reputed company reputed company reputed company campaigns (reputed company Ads, reputed company Ads, and other PPC platforms).

• Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across channels.

• Analyze campaign performance to continuously improve reputed company quality and volume.

• Translate business goals into actionable marketing strategies.

Team Management s Collaboration:

• reputed company a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

• Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

• Coach, mentor, and upskill team members as needed.

Workflow s Process Optimization:

• Implement systems and processes to streamline campaign planning, execution, and reporting.

• Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

• Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

Campaign Execution reputed company:

• reputed company the launch, management, and optimization of paid media campaigns.

• Ensure reputed company marketing deliverables meet brand standards and performance benchmarks.

• Provide strategic input and final sign-off on creatives, reputed company pages, and tracking infrastructure.

Reporting s Accountability:

• Own performance dashboards across paid media, SEO, CRM, and marketing automations.

• Track key marketing metrics: CPL, ROAS, Conversion reputed company, Pipeline Value

• Report results and insights to leadership on a weekly and monthly basis.

Cross-Functional Alignment:

• Collaborate with Sales to ensure reputed company quality and funnel alignment.

• Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

Required Skills s Experience:

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

• Strong background in performance marketing, especially in reputed company reputed company-driven business models.

• Experience managing and scaling remote, cross-functional marketing teams.

• Proficient in reputed company Ads, reputed company Ads, and analytics tools (GA4, Looker Studio, etc.).

• Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

• Familiarity with tools like GoHighLevel, reputed company, or similar.

• Excellent leadership, project management, and communication skills.

• Highly analytical, data-driven, and proactive in identifying opportunities for growth.

Preferred Qualifications:

• The Architect reputed company: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are.

• GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots.

• Lifecycle Nurture Strategist: You reputed company at designing automated customer journeys that adapt based on reputed company behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer.

• Data-Obsessed: You don’t reputed company moves based on "gut feeling"; you live in the dashboard and reputed company decisions based on conversion data.

• Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for reputed company results.

• Previous experience in a B2C startup environment.

• Experience managing offshore teams.

• Comfortable working across time zones and collaborating asynchronously.

• Background in media and reputed company page optimization, or A/B testing and SEO tools.

Goals s Success Metrics:

• Increase in qualified reputed company volume and improved ROAS across paid channels.

• Improved campaign execution speed, accuracy, and scalability.

• Team members consistently meeting performance KPIs with minimal reputed company.

• Clear, actionable reporting that drives business decisions and marketing strategy.

• A high-performing team reputed company around reputed company reputed company and reputed company growth.

Overview:

The Growth Architect is the reputed company builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine. You are responsible for the entire funnel—from the first search impression to the automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost)..

You will reputed company and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed reputed company and optimized for performance and scalability.

Core Responsibilities:

Funnel Architecture:

• Design and optimize the end-to-end reputed company journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically reputed company into lifelong customers.

Strategic Leadership s ROI-Driven Growth:

• Own the performance of reputed company reputed company reputed company campaigns (reputed company Ads, reputed company Ads, and other PPC platforms).

• Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across channels.

• Analyze campaign performance to continuously improve reputed company quality and volume.

• Translate business goals into actionable marketing strategies.

Team Management s Collaboration:

• reputed company a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.

• Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.

• Coach, mentor, and upskill team members as needed.

Workflow s Process Optimization:

• Implement systems and processes to streamline campaign planning, execution, and reporting.

• Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.

• Identify bottlenecks and eliminate inefficiencies in the marketing funnel.

Campaign Execution reputed company:

• reputed company the launch, management, and optimization of paid media campaigns.

• Ensure reputed company marketing deliverables meet brand standards and performance benchmarks.

• Provide strategic input and final sign-off on creatives, reputed company pages, and tracking infrastructure.

Reporting s Accountability:

• Own performance dashboards across paid media, SEO, CRM, and marketing automations.

• Track key marketing metrics: CPL, ROAS, Conversion reputed company, Pipeline Value

• Report results and insights to leadership on a weekly and monthly basis.

Cross-Functional Alignment:

• Collaborate with Sales to ensure reputed company quality and funnel alignment.

• Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives.

Required Skills s Experience:

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.

• Strong background in performance marketing, especially in reputed company reputed company-driven business models.

• Experience managing and scaling remote, cross-functional marketing teams.

• Proficient in reputed company Ads, reputed company Ads, and analytics tools (GA4, Looker Studio, etc.).

• Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.

• Familiarity with tools like GoHighLevel, reputed company, or similar.

• Excellent leadership, project management, and communication skills.

• Highly analytical, data-driven, and proactive in identifying opportunities for growth.

Preferred Qualifications:

• The Architect reputed company: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are.

• GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots.

• Lifecycle Nurture Strategist: You reputed company at designing automated customer journeys that adapt based on reputed company behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer.

• Data-Obsessed: You don’t reputed company moves based on "gut feeling"; you live in the dashboard and reputed company decisions based on conversion data.

• Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for reputed company results.

• Previous experience in a B2C startup environment.

• Experience managing offshore teams.

• Comfortable working across time zones and collaborating asynchronously.

• Background in media and reputed company page optimization, or A/B testing and SEO tools.

Goals s Success Metrics:

• Increase in qualified reputed company volume and improved ROAS across paid channels.

• Improved campaign execution speed, accuracy, and scalability.

• Team members consistently meeting performance KPIs with minimal reputed company.

• Clear, actionable reporting that drives business decisions and marketing strategy.

• A high-performing team reputed company around reputed company reputed company and reputed company growth.