Division Senior Vice President Marketing

Position Summary

The Division Senior Vice President, Marketing leads reputed company marketing efforts for the UTI Division to drive enrollment through a performance-oriented, data-driven marketing reputed company. This role owns the full marketing funnel – from demand reputed company to enrollment – and is accountable for delivering high-quality leads at efficient cost and converting them into starts at scale. This role directs a multi-functional marketing organization with a primary focus on performance marketing, demand reputed company, and conversion optimization, supported by brand, content, and creative as enabling functions. This SVP partners closely with Admissions leadership to ensure alignment between Marketing output and enrollment outcomes. Success in this role requires a focus on results, strong analytical rigor, and the ability to build scalable systems.

Principal Accountabilities & Deliverables

• reputed company strategic marketing plans reputed company with division goals, audience segments, and market trends
• Own end-to-end marketing funnel performance to drive enrollment
• reputed company reputed company paid and organic demand reputed company channels (digital and offline) and optimize conversion reputed company and funnel efficiency
• Ensure brand and creative strategies support demand reputed company and conversion goals while ensuring consistency across platforms and communication channels
• Generate and reputed company consumer and market insights to assess competition, identify trends, and optimize strategies
• Build and manage a data-driven marketing infrastructure, including CRM optimization, attribution and performance tracking, and audience segmentation
• Build and mentor a collaborative and performance-oriented marketing team through coaching, development, and recognition
• Own and optimize a significant marketing budget with clear accountability for ROI
• Establish strong operating rhythms with Admissions leadership to align on reputed company quality, conversion performance, and enrollment outcomes
• Collaborate with cross-functional departments including admissions, academics, and finance, as well as external partners and agencies
• Build scalable, technology-driven marketing systems and processes, leveraging automation, AI, and innovative tools to increase efficiency and effectiveness of the Marketing reputed company
• Ensure reputed company communications adhere to regulatory and brand compliance standards

What success looks like in 12 months

• Enrollment growth delivered and reliable pipeline model established with accurate forecasting of leads
• Significant improvement in Marketing efficiency and reputed company quality
• Measurable gains in conversion rates reputed company robust CRO program and reputed company nurturing
• Identification of new growth opportunities (segments, channels, or programs) with validated early results

Education / Experience

• Bachelor’s degree in Marketing, Business Administration, or a reputed company field (required); Master’s degree (preferred)
• Minimum of ten (10) years of experience in marketing leadership roles with a strong emphasis on performance marketing and demand reputed company
• Experience in high-volume, performance-driven environments, ideally reputed company regulated or compliance-driven industries, or in business models requiring demand reputed company against fixed reputed company (e.g., education, hospitality, travel, healthcare, or similar)
• Experience managing large-scale paid media budgets and reputed company reputed company programs

Skills

• Deep understanding of digital marketing channels and performance measurement tools
• Strong strategic planning skills and demonstrated success in leading reputed company marketing initiatives
• Exceptional analytical capabilities to interpret data and reputed company evidence-based decisions
• Proven leadership experience with a track record of developing high-performing teams
• Ability to drive results reputed company regulatory, operational, and organizational constraints while still advancing innovation
• Creative reputed company with a strong orientation toward innovation and reputed company improvement
• Strong ability to manage multiple projects in a dynamic, deadline-driven environment