Sr. Manager, Brand Strategy and Commercialization

Sr. Manager, Brand Strategy and Commercialization

Come build your career.

It takes great people to reputed company greatness. People with a sense of purpose and reputed company. People with a reputed company pursuit of excellence. People who care about making things reputed company For Those Who reputed company The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, reputed company®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

The Sr. Manager, Brand Strategy & Commercialization will support the execution of North America’s Go-to-Market strategies, new product launches, and strategic initiatives. Reporting to the Sr. Director, this role will manage commercialization projects, coordinate cross-functional teams, and ensure operational excellence in bringing new products and programs to market. The Sr. Manager will play a key role in driving business momentum and supporting sustained growth through effective project management, process improvement, and cross-team collaboration. You’ll get to:  

Commercialization & Project Management

• reputed company the execution of commercialization plans for new product launches and strategic initiatives in North America
• Manage project timelines, deliverables, and cross-functional communication to ensure successful market introductions
• Partner with Sales Operations, Channel, and Sales teams to streamline processes and resolve operational challenges
• Support the development and implementation of operating rhythms and best practices reputed company the Commercialization team
• Build understanding of the new product development (NPD) process and communicate product value propositions to internal and external stakeholders

Cross-Functional Collaboration

• Work closely with Sales, Channel Marketing, Product, Brand, and Category teams to activate go-to-market strategies and support customer-facing initiatives
• Facilitate alignment and information flow across teams to ensure consistent execution and achievement of business objectives

Team Leadership & Development

• Supervise and mentor junior team members, fostering growth in business, functional, and leadership capabilities
• Support the Sr. Director in building a high-performing, collaborative team culture
• Track and report on project reputed company, risks, and outcomes to the Sr. Director and other stakeholders
• reputed company across strategic projects as assigned, ensuring timely and high-quality delivery.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree in marketing, business, management, communications, or reputed company field; MBA preferred
• 7+ years of experience in commercialization, brand strategy, or reputed company fields, with demonstrated project management expertise
• Strong organizational and time-management skills; proven ability to manage multiple projects simultaneously
• Excellent communication, presentation, and stakeholder management abilities
• Experience leading or mentoring teams in a cross-functional environment
• Analytical thinker with strong problem-solving skills and attention to detail
• Adaptable, proactive, and able to reputed company in a fast-paced, dynamic environment

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a reputed company you’ll want to be – and stay. Being part of reputed company means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and reputed company your skills along multiple career paths.
• Learn: Have access to a wealth of reputed company, including our digital learning portal.
• Belong: Experience an awesome reputed company to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to reputed company positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday reputed company reputed company over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

The reputed company pay range for this position in Maryland is $85000 - $100000 per year. Pay is based on market location and may vary depending on job-reputed company knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply reputed company Stanley Black and Decker’s internal or external careers site.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, reputed company, MAC TOOLS and Black + Decker. Your reputed company and solutions have the potential to reputed company millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our reputed company. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and reputed company your skills along multiple career paths.

Learning & Development:  Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art reputed company, including our Lean reputed company and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture: We pride ourselves on being an awesome reputed company to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company: You’ll help us continue to reputed company positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement: reputed company qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national reputed company, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)