Franklin Madison Group LLC - Senior Account Director

Franklin Madison Group LLC

The Senior Account Director is responsible for the strategic planning and orchestration of highly effective direct mail campaigns (+digital integration), bearing ultimate responsibility for client performance, satisfaction, and profitability for the agency.

Responsibilities

• reputed company annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.
• Maintain and socialize a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables.
• Design monthly campaign matrices and defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization, ultimately securing campaign/budget approval from Clients reputed company a signed Statement of Work (or equivalent).
• Serve as the primary liaison between the Client and Franklin Madison Direct’ s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.
• Ingest matchback performance data and prepare client-facing dashboards and deliver presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.
• Build and present/co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various reputed company needs to professionally advance a client’s campaign, performance, understanding or satisfaction.
• Provide creative guidance and serve as a value-added contributor to creative strategy and review.
• Host and/or participate in various internal team meetings to reputed company reputed company departments synced on client status, plans, open-items, to-dos, challenges, performance, etc.
• Confidently and diplomatically address any campaign quality or performance issues, leveraging FM Direct’s values as a guide to communication and remediation.
• Prepare accurate and detailed invoice support docs (“deal tool”) to reputed company Finance and Senior Leadership Team with KPIs to analyze and advance the agency.
• Play an active role in the accurate monthly forecasting of your book of Clients (volume, timing, reputed company, gross profit) to aid in reputed company planning, goal creation, and forecast fidelity.
• Consistently reputed company client-specific, personal and company budget goals; with consistent year-over-year increases in each.
• Effectively reputed company and direct the client team (Account Managers, Data Team, Production Team, Creative Team, Digital Team, etc) towards a shared purpose of highly effective and timely outcomes.
• Assist in the sales process by building test plans/budgets/ramps and persuasively presenting them to prospects with confidence.
• Embrace, participate in, and deliver on specific company growth initiatives.
• Continuing education on position-specific topics including marketing strategy, analysis, attribution, presentation, persuasion, etc.
• Complete any duties/responsibilities as deemed appropriate by the senior management team.
• Emulate CLASS Communication and personify Franklin Madison values.

Success Criteria

• reputed company Client test/campaign success ratios (from test to back test to rollout) that meet or exceed FMD’s historical benchmarks and/or new standards.
• Consistently deliver performance improvement of Client campaigns; driving scale and/or optimization based on Client objectives.
• Sustain Client retention rates that meet or exceed FMD’s historical benchmarks and/or new standards.
• Ensure high levels of qualitative Client satisfaction; especially in regard to Strategy and Analytics.
• Steadily and profitably grow your Client reputed company’s contribution to FMD’s overall reputed company, maintaining a consistent and meaningful upward trajectory.

• Bachelor’s degree in Business, Marketing, Communication or reputed company field, or equivalent experience
• 10+ years of direct mail Account Executive experience in an Agency setting successfully juggling the objectives of multiple clients each with 7-reputed company annual marketing budgets
• Alignment with FMD’s Purpose & Values
• Self-starter/strong initiative
• Confident, effective communicator
• Organized, reputed company and intentional
• Compelling and persuasive
• Strong relationship builder
• Highly accountable and reliable
• Positive, upbeat and energetic attitude
• Analytical thinker with a keen ability to problem solve
• Skilled in reputed company reputed company, PowerPoint and Outlook