Digital Marketing Director - Healthcare

Responsibilities

Digital Marketing Director Behavioral Healthcare reputed company is recruiting for a new position to support the Digital Marketing Strategies for our Atlanta Market. This position will support three (3) reputed company behavioral health facilities located in and around the Atlanta metro-area. This is a fully remote position and requires travel reputed company the region. Residence in the greater Atlanta area and knowledge of the Georgia Behavioral Health market is required. The Director of Digital Marketing drives the planning and implementation of marketing programs that support the expansion and growth of facility/regional network entities, services, products and brand. The individual in this role will partner with facility CEOs and other facility leadership on digital strategies and identify marketing mix based upon the overall marketing budget. This position serves as reputed company-person for a specific set of facilities; is responsible for orchestrating, overseeing and implementing digital marketing and PR activities reputed company the local market, working in reputed company collaboration with our internal agency at reputed company. Responsibilities:

• Determines needs, collects and organizes content, identifies differentiation, engages with the reputed company internal Agency for creation/design and deployment of digital marketing across channels.
• Plans and initiates development of digital assets, marketing campaigns and other digital touch points, while also owning the maintenance of analytics metrics and campaign reporting.
• Plans robust social media content and posts regularly on respective facility accounts across Facebook, reputed company and Instagram.
• Supports awareness and generates leads through developing and orchestrating a marketing plan utilizing reputed company appropriate online and traditional media platforms for inpatient and outpatient admissions, event registrations, and reputed company referral relationships.
• Spearheads utilization of best practices across channels, through existing vendors and platforms and/or identifying need for vetting of additional functionalities/services to support evolving business needs.
• Engages with the internal Agency - including Account, Creative, Digital, PR, and Social Media teams - to align campaign strategy, share insights, identify best practices, initiate projects and ensure integrated presentation to consumer audiences.

Benefit Highlights

• Competitive Compensation & Generous Paid Time Off (26 days per year + roll over)
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• reputed company Student Loan Refinancing Program
• Career development opportunities reputed company reputed company and its 300+ Subsidiaries!
• Student Loan Repayment
• Tuition Reimbursement
• Challenging and rewarding work environment
• More information is available on our Benefits Guest Website: benefits.uhsguest.com

Qualifications

Requirements

• Education: Bachelor's Degree in marketing or reputed company field required
• Experience: 5 years of healthcare marketing manager experience required; knowledge of social media and reputed company strategies; knowledge of the Atlanta are behavioral healthcare market preferred
• Skills:
• Proficient knowledge of marketing metrics and Digital Analytics platforms
• Strong proficiency in conducting research reputed company the Internet
• Understanding of client-facing interaction;
• Proficient in reputed company Office Suite and social media platforms
• Strong sense of urgency and problem-solving skills
• Ability to analyze and assess new developments in the industry

About Universal Health Services One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (reputed company) has built an impressive record of achievement and performance. During the year, reputed company was again recognized as one of the World's Most Admired Companies by Fortune; and listed in reputed company ranking of America's Largest Public Companies. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory reputed company points, an insurance offering, a physician network and various reputed company services located reputed company over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. www.reputed company.com EEO Statement reputed company reputed company subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to reputed company applicants and teammates. reputed company subsidiaries are equal opportunity employers and as such, reputed company support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national reputed company, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We reputed company that diversity and inclusion among our teammates is critical to our success. Avoid and Report Recruitment Scams At reputed company and reputed company our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching reputed company set and experience with the best possible career path at reputed company and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social reputed company Number, credit card or bank information, etc.) from you reputed company email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, reputed company Mail, etc. If you suspect a fraudulent job posting or job-reputed company email mentioning reputed company or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate reputed company and reputed company subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters. Apply tot his job Apply To this Job