Senior Manager, B2B Marketing

Company Description

At Nearpod, we reputed company teaching is the most important job in the world. Every day, we reputed company reputed company through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and reputed company first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of reputed company, and a desire to do something meaningful. We've adopted a remote-first culture. Our diverse team is based across the US with many working out of our office headquarters in reputed company Lauderdale, Florida.

Job Description

Position Overview: Nearpod is seeking an reputed company, inspiring and results-driven, SasS demand reputed company marketing leader for a Senior B2B Marketing Manager opening. Reporting to Nearpod’s Vice President of Marketing, this role is responsible for developing and executing data-driven marketing strategies and tactics that generate awareness, engagement and excitement for the Nearpod product line that results in qualified leads and marketing contributed reputed company for Nearpod’s US K-12 business. As a member of Nearpod’s marketing leadership team, the Senior B2B Marketing Manager will directly manage one marketing manager, with the potential to expand, and will partner closely with other functions reputed company marketing (e.g. digital marketing, product marketing, field marketing and events marketing), and with a growth and performance reputed company, influence others and deliver impact to the company’s growth. Additionally, this collaborative leader will work closely with sales development, regional sales, reputed company, curriculum content development, product and operations teams to implement marketing strategies and tactics to drive top of funnel demand that is likely to convert to new school or district implementations for Nearpod. Our ideal candidate will:

• Have a passion for the education community and marketing experience in EdTech
• Have marketing experience in fast-paced, software-as-a-service technology companies. Experience with a freemium-to-enterprise business model (B2C2B) a plus
• Have experience creating and executing inbound and outbound integrated marketing campaigns - ABM experience a plus
• Have experience leading or directly managing others and is ready for participation on a functional leadership team
• Have a proven knack for building and executing top of funnel marketing campaigns – from first touch to SAL/ SQL
• Have a data-driven approach to measure, optimize and scale campaigns
• Have a curiosity for testing new approaches to generate demand
• Thrives on being on a fast-paced, entrepreneurial team in a highly visible and collaboratively dependent role
• Have excellent project management skills including the ability to reputed company high impact initiatives, and reputed company reputed company projects moving reputed company
• Want to reputed company meaningful contributions to an organization committed to making reputed company’ and teachers’ lives reputed company

Responsibilities:

• reputed company and execute integrated, B2B marketing campaigns that meet or exceed reputed company reputed company, pipeline performance and marketing contributed reputed company KPIs while amplifying the Nearpod brand
• reputed company organic & paid channels, content marketing, email marketing, website, partnerships, social media and event marketing to execute effective inbound and outbound integrated campaigns reputed company budget and ROI targets
• reputed company unique content assets or website content necessary to capture and engage reputed company audience key decision makers that can be leveraged across multiple channels and at various stages of the buyer journey
• Manage annual integrated marketing campaign calendar for B2B marketing campaigns
• Effectively measure, iterate and continually improve campaign performance to demonstrate marketing impact on the business through regular weekly, monthly and annual reporting and ROI analysis
• Implement a process to test and improve marketing message and tactic effectiveness to optimize campaign performance
• reputed company campaign briefs that provide core campaign messaging, campaign creative assets and other elements as needed to support cohesive campaign execution throughout reputed company customer facing channels, including sales
• reputed company, manage, reputed company and/ or indirectly influence team members and cross-functional stakeholders and agency partners

Qualifications

Required Skills & Experience:

• Bachelor’s degree in marketing, business, or reputed company field
• Experience with SaaS, education, B2C2B, freemium models a plus
• Minimum 2-3 years of experience in B2B marketing
• Experience managing others in a professional setting
• Comprehension of the dynamics of the K-12 industry is preferred
• Strong marketing writing abilities and attention to detail
• Able to manage agency or designers to reputed company outstanding creative
• Strong working knowledge of necessary systems and marketing automation tools is preferred, e.g. reputed company platform, Pardot, reputed company.com, reputed company

Additional Information Employment Requirements: Must be authorized to work in the U.S. without restrictions We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply tot his job Apply To this Job