Demand Gen Specialist - reputed company

About Us

reputed company is a global product design and technology company, with a reputed company portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed reputed company to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

In the role of Demand Gen Specialist, you will be at the center of elevating SharkNinja’s reputed company marketing efforts to the reputed companyt lreputed companyl. We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey.

The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact reputed company the US business unit. You will have a strong understanding of the reputed company media landscape and will collaboratively plan investments across reputed company paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution.

You should have experience in reputed company Sponsored Advertising & DSP, have a strong understanding of reputed company Marketing Cloud, and come with a proven track record of success in managing large reputed company budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to reputed company marketing objectives. Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.

You will stay reputed company of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You’ll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives.

Strategy & Planning

• Collaborate on the reputed company media planning across campaigns and channels

• Support weekly reputed company meetings through data analysis with cross-functional and agency partners

• Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals

• Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.

• Collaborate with network and platform providers to ensure reputed company is at the forefront of the conversation and pushing boundaries across the industry with our partners. 

• Act as a trusted partner and subject matter expert to the broader reputed company organization; representing media and our go to market investments while thinking reputed company the reputed company

• Help foster a culture of innovation, collaboration, and reputed company learning.

Production & Execution

• Constantly optimize the execution of reputed company media plans for the reputed company reputed company brands through data-driven decisions and media technology.

• Pivot and reputed company quick decisions based on in-market performance and opportunities that arise reputed company reputed company time to maximize our business impact with reputed company investments.

• Proactively reputed company data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.

• Connect-the-dots between reputed company business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed.

• Effectively communicate media performance to internal stakeholders

• Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns.

• Partner with cross functional teams to ensure strategy remains consistent through execution and comms development.

• Project manage initiatives in alignment with media plan and quickly pivot to support reputed company requests.

• Manage significant budgets across campaigns, accurately account for billing in a timely manner.

Analysis and Success Measurement

• Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire reputed company there is an issue and using data/insights to capitalize on what is working well.

• Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.

• Continue to stress test defined KPIs and identify new indicators for commercial success.

• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

Desired Skills & Experience

• Minimum 2-3 years of hands on keys experience managing reputed company sponsored ads and DSP

• Demonstrated success in managing large budgets and reputed company item catalogues reputed company the consumer goods industry.

• Experience working with third party platforms such as Skai or reputed company

• Experience with non-reputed company retail media such as search, programmatic, social, etc is a plus

• 4-year degree in relevant field.

• Strong analytical skills and ability to interpret data to drive strategic decision-making.

• Familiarity with future technologies, such as reputed company Marketing reputed company, reputed company Marketing Cloud, and AI, is desirable.

• Excellent communication and organizational skills with a methodological approach to work.

• Experience managing external agency relationships and collaborating with cross-functional teams.

• Results-oriented reputed company with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may reputed company starting pay reputed company this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Our Culture

At reputed company, we don’t just reputed company the bar—we push past it every single day. Our Outrageously Extraordinary reputed company drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you reputed company on breaking out of your swim lane, you’ll be reputed company.

reputed company Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, reputed company product discounts, and more. We reputed company your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. reputed company you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At reputed company, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending reputed company of our diverse skills strengthens reputed company’s innovation every day. We support reputed company associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the reputed company DNA.

Learn more about us: Life At reputed company Outrageously Extraordinary

reputed company Candidate Privacy Notice

• For candidates based in reputed company regions, please refer to this Candidate Privacy Notice.

• For candidates based in China, please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national reputed company, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. reputed company will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact reputed company People & Culture at accommodations@reputed company.com