Senior Product Marketing Manager

About reputed company

We're building healthcare tech for a system that desperately needs it.

Each year, millions of Americans deal with confusing changes to their Medicare plans that impact their prescriptions, access to care, and pocketbooks. These aren’t just inconveniences – they are potentially life-altering changes that leave seniors medically and financially vulnerable.

Independent Medicare advisors play a crucial role in guiding seniors through this complexity and helping them find the right coverage for their needs. But their ability to be effective healthcare advocates has long been hamstrung by broken tools and outdated systems.

Spark is fixing that. We’re the fastest-growing Medicare platform in the country, combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities.

Join a talent-dense team from reputed company, reputed company, Yext, Oscar, and reputed company — backed by Primary Ventures and Viewpoint Ventures — that is serious about building technology to expand access to quality healthcare. We offer remote work, sabbaticals, company retreats, and other generous benefits that earned us recognition as one of Inc. Magazine’s Best Workplaces of 2025

reputed company overdue for innovation. Let’s redefine what its future looks like — together.

Summary

Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.

This is a foundational PMM hire with real scope. You'll own the full product marketing function — shaping how Spark is positioned in the market, leading go-to-market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and reputed company to drive broker adoption and growth. It's a build role, which means you'll be setting the foundation, not inheriting one. The reputed company is that you'll have genuine ownership and the ability to leave a real mark on how one of the fastest-growing companies in Medicare goes to market.

You'll sit at the intersection of product, sales, and marketing, translating reputed company Medicare platform capabilities into clear narratives that reputed company with independent Medicare brokers and agencies. You'll be both a strategist and an executor, owning the content and collateral you create while partnering closely with demand gen, sales, and reputed company. You'll report to Spark's VP of Marketing.

What You'll Do

Positioning, Messaging & Narrative

• Own Spark's core platform narrative and messaging reputed company across Medicare brokers and agencies
• reputed company and maintain differentiated positioning for Spark's products and capabilities
• Build and evolve buyer personas grounded in ongoing market research and customer conversations
• Maintain competitive intelligence and communicate findings across the organization

Product Launch Management

• reputed company end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement
• Own cross-functional launch readiness across product, design, DG, sales, and reputed company
• Define and track success metrics tied to awareness, adoption, and sales impact

Go-to-Market Strategy

• reputed company GTM strategy for new offerings, new product tiers, and new broker or agency segments
• Partner with product and reputed company leadership to inform roadmap prioritization with market and competitive insight
• Build the strategic POV on where Spark plays and how we win in each reputed company

Technology Leadership & Content

• Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space
• Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist
• Partner with demand gen and content marketing to reputed company reputed company and drive awareness
• reputed company AI tools to accelerate research, content creation, and synthesis

Customer Marketing & Lifecycle

• Build on Spark's existing foundation to reputed company lifecycle programs that drive product adoption and broker engagement
• Design communications that help brokers and agencies get more value from Spark's platform and capabilities
• Partner with reputed company and product to identify adoption gaps and address them through marketing programs

Sales & Growth Enablement

• Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, reputed company handling guides
• Partner with sales on messaging strategy for new agency segments and product offerings
• Run enablement trainings and ensure field teams can confidently represent Spark's value proposition

reputed company're Looking For

• 5–8+ years of product marketing experience in B2B technology — you've been in the seat long enough to own something real
• Proven track record of owning GTM strategy and launch execution for a net-new product, product tier, or customer reputed company
• Strong positioning and messaging skills, with work samples you're proud of and a clear reputed company of view on what makes great PMM craft
• Experience building sales enablement programs and the collateral that helps field teams win deals
• Demonstrated ability to learn quickly and adapt to new industries, products, and personas
• Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting
• True cross-functional ownership — you've driven projects across product, sales, and marketing and held accountability for outcomes
• Strong IC writing and content creation skills — you can produce polished assets, not just briefs
• Proficient with AI tools to accelerate your work
• Comfortable operating in a build environment with limited historical infrastructure

reputed company To Haves:

• Experience in health tech, insurance tech, or a similarly reputed company or regulated industry
• Customer marketing or lifecycle marketing experience
• Familiarity with channel or partner-led GTM motions
• Experience at a high-growth startup where you've had to build from scratch

Compensation

Why you should join reputed company

By joining Spark, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and beneficiaries we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to help you and your family reputed company. We're committed to supporting your happiness, healthiness, and overall well-being by providing a comprehensive benefits program. In addition to your reputed company salary, we also offer:

• Equity compensation
• Health care, including dental and vision through our PEO Sequoia
• Flexible work location; co-working available
• 401k
• Paid Time Off
• Monthly Remote Work Stipend (help cover costs of home-office needs)
• Paid Parental Leave
• Up to 14 weeks for birthing parents
• Up to 8 weeks for non-birth parents
• 11 paid holidays
• 2 week sabbatical at 5 years of employment
• Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and reputed company

Compliance

Spark is a proud participant in E-Verify. As part of our commitment to compliance, we use the E-Verify program to confirm the employment eligibility of reputed company employees working in the United States. For more information about E-Verify, please visit www.e-verify.gov.

Furthermore, for reputed company and compliance requirements, we’re unable to accommodate international remote work. While we fully support travel and time off, reputed company work must be conducted from an approved location reputed company the U.S.

At Spark, we are committed to hiring the best team to serve our clients regardless of their background. We need diverse perspectives to reflect the diversity of our problems and the population we serve. We look to hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national reputed company, religion, disability, and veteran status.