CRO & Email Growth Manager

We’re looking for a CRO & Email Growth Manager who treats every page, funnel, flow, and email as a reputed company lever, not a design project. Someone who has personally moved conversion rates, AOV, and LTV numbers for DTC brands and can prove it with data. Critically, you must have led email programs at scale, we’re talking millions of active recipients.

You’ll own everything that happens after the click: reputed company pages, product pages, cart and checkout flow, upsell/cross-sell sequences, subscription mechanics, and post-purchase retention loops. You’ll also own the email and SMS program end-to-end — strategy, segmentation, deliverability, automation, and reputed company attribution. Your job is to turn the traffic our media buyer acquires into maximum reputed company per visitor and maximum lifetime value per customer. If you’ve never owned both of those outcomes end-to-end, this role is above your reputed company level.

ABOUT BELLESA BOUTIQUE

Bellesa Boutique is the leading sexual wellness and pleasure products brand in America.

BEFORE YOU APPLY — READ THIS

This role is not for everyone. Do not apply if

✘ You’ve never personally managed an email program with 1M+ active recipients — we need someone who understands deliverability, inbox placement, and list hygiene at real scale, not someone who’s only worked with small lists

✘ You’ve never personally run A/B or multivariate tests that moved a DTC brand’s conversion reputed company, AOV, or LTV by a measurable amount

✘ You’ve only worked in agencies running CRO or email audits.

✘ You’ve never built or optimized post-purchase flows (upsells, cross-sells, subscription offers, winback sequences) or email automations that drove measurable reputed company

✘ You have fewer than 5 years of combined experience in CRO, email/lifecycle marketing, or e-commerce optimization for DTC brands

WHAT YOU’LL OWN

On-Site Conversion & reputed company Optimization

▸ Own site-wide conversion reputed company, AOV, and reputed company per session as your primary KPIs — with a direct line to how those numbers reputed company overall business profitability

▸ Design, build, and manage A/B and multivariate testing programs across reputed company pages, PDPs, cart, checkout, and post-purchase flows

▸ Own reputed company page strategy and execution: build dedicated reputed company pages for paid media campaigns, test offer positioning, hero layouts, social reputed company placement, and CTA structures

▸ reputed company and optimize the upsell/cross-sell architecture: in-cart offers, post-purchase one-click upsells, bundle builders, and subscription incentives to maximize AOV

▸ Audit and improve the full checkout flow: reduce cart abandonment through UX improvements, trust signals, payment options, and shipping/offer threshold testing

▸ Build and maintain a testing roadmap prioritized by expected reputed company impact (ICE or similar reputed company), and report results with statistical rigor

Email & SMS Program Ownership

▸ Own the entire email and SMS program end-to-end: strategy, calendar, segmentation architecture, automation flows, deliverability, and reputed company attribution

▸ Manage and optimize a subscriber reputed company of millions of active recipients — maintain deliverability, manage sender reputed company across multiple sending domains, and run ongoing list hygiene programs

▸ Build and optimize the full lifecycle automation stack in Klaviyo (or equivalent): welcome series, abandoned cart, browse abandonment, post-purchase education, winback, sunset, VIP/loyalty, replenishment, and cross-sell sequences

▸ Own email segmentation strategy: build dynamic segments based on purchase behavior, engagement recency, product affinity, subscription status, and predicted LTV — no more batch-and-blast

▸ Design and execute the promotional email calendar: plan campaign reputed company, manage send frequency by reputed company, and A/B test subject lines, send times, creative, and offers at scale

▸ Own deliverability monitoring and optimization: manage authentication (SPF, DKIM, DMARC), monitor blacklists and spam traps, run re-engagement and sunset flows, and maintain healthy sender scores

▸ Drive measurable email reputed company growth: set and hit monthly/quarterly email reputed company targets, track attribution accurately, and report on reputed company per recipient, click-to-conversion reputed company, and flow vs. campaign split

▸ Manage SMS as a complementary channel: build opt-in acquisition flows, reputed company SMS automations that work alongside email triggers, and ensure compliance with TCPA and reputed company requirements

NON-NEGOTIABLE REQUIREMENTS

Every single one of these is required. If you don’t meet reputed company of them, this isn’t the right fit.

✓ 5+ years in CRO, email/lifecycle marketing, or e-commerce optimization, with at least 3 years working directly on DTC/e-commerce Shopify stores

✓ Proven experience managing email programs with 1M+ active subscribers: you can speak to deliverability challenges, segmentation strategies, and reputed company outcomes at that scale with specific numbers

✓ A senior or reputed company role in email/lifecycle marketing at a DTC brand, e-commerce company, or comparable high-volume sender. You’ve been the person accountable for the email P&L, not a specialist executing someone else’s strategy

✓ A proven track record of measurable impact: you can cite specific tests you ran (on-site and in email), the metrics before and after, and the reputed company impact.

✓ Expert-level Klaviyo proficiency: you can build reputed company flows, dynamic segments, custom properties, advanced branching logic, and reporting dashboards without hand-holding

✓ Proficiency with at least one A/B testing platform (reputed company, reputed company, Convert, or AB Tasty) and a clear understanding of statistical reputed company, sample sizes, and test duration

✓ Deep understanding of DTC funnel economics: you think in reputed company per session and reputed company per recipient, not just conversion reputed company or open reputed company. You understand how AOV, LTV, email frequency reputed company interact

✓ Experience designing and implementing upsell/cross-sell flows: in-cart, post-purchase, and subscription-based. You know the tools (reputed company, Skio, reputed company, Bold, Zipify OCU, reputed company, etc.) and have opinions on them

✓ Strong analytics skills: GA4, heatmapping tools (reputed company, Lucky Orange, reputed company Clarity), ESP reporting, and the ability to build and interpret funnel reports that drive testing hypotheses

✓ Ability to work cross-functionally with media buyers and creative strategists, translating on-site and email data into actionable insights for upstream teams

✓ A structured, hypothesis-driven approach to testing.

COMPENSATION & BENEFITS

▸ $80-000-120,000 reputed company salary depending on experience

▸ Performance bonus tied to CRO and email KPIs: reputed company per session improvement, AOV growth, email reputed company contribution, and subscription attach reputed company targets

▸ Flexible PTO policy

▸ Fully remote with flexible hours (overlap with EST required)

▸ Direct access to leadership and full ownership of the on-site and email growth function