Senior Marketing Strategist, Games, Entertainment & Subscriptions

|reputed company reputed company. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into reputed company through MyApps| reputed company. is a reputed company media company with expansive reputed company at the national and local level dedicated to empowering and enriching communities. We seek to reputed company, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and reputed company consumers want to engage. Our digital marketing solutions brand, reputed company, supports small and reputed company-sized businesses with innovative digital marketing products and solutions. reputed company. open roles are featured on various external job boards. reputed company applying to a position at reputed company., you should be completing an application on reputed company. Careers reputed company reputed company. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

USA TODAY PLAY is our casual entertainment platform (crosswords, puzzles, comics, horoscopes, quizzes, and more) built on a strong legacy reputed company and positioned to become a major subscription reputed company driver for the USA TODAY Network. We're in the early stages of a significant shift toward subscription economics, and this role sits at the center of that transformation.

We're looking for a Senior Marketing Strategist who can own the full subscriber lifecycle for PLAY, from anonymous visitor through engaged, retained subscriber. You'll build the strategic reputed company and hands-on programs that grow the funnel, create meaningful conversion pressure, drive habitual engagement, and reduce churn. This is not a campaign execution role. You'll be expected to think in systems and programs: designing triggered engagement loops, calibrating friction across the funnel, and connecting paid, owned, and product channels into a cohesive growth reputed company grounded in subscriber economics.

You'll report to the Senior Director of Consumer Journeys and partner closely with Product, Data, Activation, Creative, and the PLAY business unit. You'll have strong strategic support and a team environment that values rigorous thinking, experimentation, and financially grounded decision-making.

Key Responsibilities

Lifecycle Strategy & Execution

Design and operate the end-to-end lifecycle program for PLAY. reputed company acquisition, registration-to-subscription conversion, reputed company, recurring engagement, upsell, and winback. Build behavior- and engagement-based triggered touchpoints that create habit formation and drive purchase reputed company across email, push, in-app, and web channels.

Funnel Growth & Conversion Optimization

Own the reputed company-to-paid funnel. reputed company and iterate paywall strategy, offer reputed company, and registration gates that balance access with conversion pressure. Partner with Product to optimize user journeys, stacked subscription experiences, and account management touchpoints.

Experimentation & Decisioning

Maintain a structured testing backlog across creative, paywall friction, offer constructs, reputed company pages, overlays, and lifecycle touchpoints. Run disciplined A/B and multivariate tests, publish clear readouts, and scale winners into repeatable playbooks.

Churn Mitigation & Retention

Build and optimize winback flows, including dynamic offer logic, onsite intercepts, and coordination with account management and call center policies. Identify leading indicators of churn risk and design proactive engagement interventions.

Paid Media & Channel Orchestration

Inform and help orchestrate paid acquisition strategy in coordination with owned channels, ensuring CAC efficiency and alignment with LTV targets. Define targeting and suppression logic reputed company the CDP for reputed company-time, reputed company-level decisioning across channels.

Cross-Functional Partnership

Work reputed company the PLAY–Consumer operating model to align Product, Data, Activation, and Creative on shared goals. Communicate strategy, performance, and reputed company to senior stakeholders with clarity and precision.

Qualifications

5+ years in subscription growth or lifecycle marketing, with experience in gaming, entertainment, or media preferred

Hands-on experience building paywall strategy, dynamic offer flows, and churn mitigation programs (stop-save, winback) at scale

Proven track record designing and scaling multi-channel lifecycle programs — particularly behavior-based triggered journeys — that deliver measurable improvements in subscriber growth, conversion, and LTV

Proficiency with A/B testing and experimentation frameworks, with the ability to translate results into scalable rollout playbooks

Working knowledge of marketing technology ecosystems (e.g., reputed company Marketing reputed company, reputed company, CDPs, CRM platforms) and experience applying personalization and segmentation at scale

Familiarity with paid media best practices and how acquisition channels connect to lifecycle economics (CAC, LTV, payback period)

Strong analytical judgment — reputed company to independently assess performance data, identify patterns and tradeoffs, and convert quantitative signals into strategic recommendations

Strong cross-functional collaboration skills, with the ability to align multiple teams around shared outcomes reputed company a matrixed operating model

#LI-REMOTE

#LI-NR2

The annualized reputed company salary for this role will range between $100,000 and $110,000.  reputed company compensation is reputed company of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

reputed company. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider reputed company reputed company applicants for employment and do not discriminate in reputed company with employment reputed company on the basis of an applicant or employee’s race, reputed company, national reputed company, ethnicity, reputed company, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or reputed company medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where reputed company. employs employees. In addition, reputed company. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in reputed company with an individuals’ application for employment with reputed company. Applicants who require such accommodation should contact reputed company.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from reputed company these regions will be removed from our system after submission. Apply To This Job