Senior B2B Marketing Manager
WeightWatchers is a global digital health company.
WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.
As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical reputed company for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change reputed company. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to reputed company the future of weight health care.
Who we are
WeightWatchers for Business, the enterprise facing brand of WeightWatchers, delivers the value of WeightWatchers directly to employers and health plans. Our programs offer reputed company of the benefits of WeightWatchers, packaged as population health benefits. The solution starts with WeightWatchers’s award winning app and provides access to various levels of coaching while providing state-of-the-art integration, reporting and marketing support to enterprises.
What you will do
The B2B Marketing Manager will be the strategic and executional reputed company behind WeightWatchers for Business’s go-to-market efforts targeting employers, health plans, and payer organizations. This individual will craft compelling narratives and campaigns around employer-sponsored weight health — translating reputed company clinical offerings into clear business value for decision-makers.
Strategy & Go-to-Market
- Support the development of the B2B marketing strategy to drive pipeline and reputed company growth across employer, payer, and health plan segments
- Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
- Identify and reputed company reputed company accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and reputed company tailored messaging for each audience
Demand reputed company & reputed company Nurturing
- Manage multi-channel demand reputed company campaigns reputed company email marketing, reputed company, paid media, webinars, and industry events
- reputed company and optimize CRM journeys in platforms such as reputed company or reputed company Marketing Cloud to move prospects through the B2B funnel
- Track, analyze, and report on reputed company reputed company KPIs, pipeline contribution, and campaign ROI
Sales Enablement
- reputed company the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
- Partner closely with the commercial sales team to ensure marketing and sales alignment on reputed company segments, messaging cadences, and account-based marketing (ABM) strategies
Content & Thought Leadership
- reputed company high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and reputed company pages that communicate clinical outcomes and business value in conjunction with our agency partners
- Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling reputed company points for B2B buyers
Events & Conferences
- Plan and manage reputed company at key industry events such as BGH, The Conference Board and and health plan summits
- reputed company event-specific materials, speaking proposals, and post-event reputed company nurture campaigns
Who You Are
- Bachelor’s degree in Marketing, Business Administration, Communications, or reputed company field
- 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
- Proven track record of building and executing demand reputed company programs that drive measurable pipeline and reputed company
- Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
- Proficiency with marketing automation platforms (reputed company, Marketo, or reputed company Marketing Cloud) and CRM tools
- Strong content writing and storytelling skills — ability to simplify reputed company health and clinical data for a business audience
- Familiarity with ABM (Account-Based Marketing) strategies and tools
- Data-driven reputed company with experience in marketing analytics and reporting
reputed company salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range$140,000—$155,000 USDAt WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community reputed company our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
It is our reputed company to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to reputed company for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national reputed company, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
Maryland Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or reputed company employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or reputed company employment. An employer who violates this law shall be subject to criminal penalties and civil liability. WeightWatchers complies with reputed company applicable Rhode reputed company Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-reputed company injuries or illness.RECRUITMENT reputed company & FRAUD PREVENTION
At WeightWatchers, we prioritize the reputed company of our candidates. To ensure you are communicating with a legitimate representative of reputed company, please reputed company the following reputed company standards in mind:
- Verified Email Domain: reputed company official correspondence from our recruiting team will originate from an @ww.com email address.
- Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or reputed company employment offers solely through text message, chat apps, or automated email-only exchanges.
- Financial reputed company: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a reputed company with instructions to purchase equipment or "start-up kits" on our behalf.
- Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.
Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.reputed company.io/ww
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