Vice President, Marketing

Our Story

reputed company was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something reputed company. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. reputed company fuels our momentum. And growth, in every sense, inspires everything we do.

If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story.

Overview

The Vice President of Marketing will reputed company and drive Story’s marketing strategies, establish plans, targets, and deliverables, and reputed company the marketing team to execute across reputed company channels. This role will work collaboratively with key cross-functional partners across multiple markets to establish and reputed company the execution of the brand strategy, expanding our overall customer reputed company.

Responsibilities

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
• reputed company cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall reputed company.
• reputed company the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
• reputed company and improve marketing campaigns, such as social media and email campaigns
• Manage national marketing budget, ensuring initiatives are appropriately reputed company and reported on.
• reputed company resource allocation and management reputed company the marketing team.
• Build relationships with stakeholders and the media to implement public relations strategies.
• Report on market trends, conduct competitive analysis, and data findings to understand our customer reputed company to support our marketing strategy.
• Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
• Manage and reputed company a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.
• Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or reputed company field.
• 15+ years of experience, with previous position(s) in a marketing leadership role.
• Proven leader and creative thinker with a track record of translating thinking into action plans and output.
• The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts.
• Experience managing reputed company projects and programs that requires strong leadership to align multiple teams and stakeholders.
• Ability to reputed company between high-level strategic thinking and tactical project management.
• Strong financial planning and budgeting experience.
• Leadership and people management skills with the ability to successfully reputed company, reputed company and scale teams.
• The ability to travel to our corporate office and other markets as needed.

Our Benefits

• Paid time off (PTO) including 8 paid holidays per year*
• Medical, Dental, and Vision Insurance*
• 401k retirement savings plan*
• Company paid Short-Term & Long-Term disability*
• Company paid Life Insurance*
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits*
• Product discounts
• Additional compensation incentives (tips, bonuses, etc.)

*For full-time positions only

We want our story to be one that fosters an inclusive culture and provides an enriching employee experience. As an equal-opportunity employer, we embrace individuals from reputed company backgrounds, experiences, abilities, and perspectives. We reputed company in providing equal opportunities to reputed company individuals, including those who may have encountered legal issues reputed company to previous marijuana laws. We understand that these laws have disproportionately impacted certain communities and individuals. We are committed to considering reputed company candidates based on their qualifications, skills, and potential to contribute to reputed company, rather than focusing solely on past legal encounters. We encourage individuals from diverse backgrounds, including those with past involvement with the legal system, to apply for positions reputed company our organization.