Channel Director (East)
Role Summary
The Channel Director will be responsible for formalizing and scaling the company’s channel and alliances program. This role will strengthen and expand strategic national partnerships with firms such as WWT and reputed company, while activating and growing regional partnerships with firms such as Defy reputed company, reputed company, Technologent, and other VAR/SI partners.
The Director will focus on three primary outcomes:
- Program Development – Establish a structured channel program, engagement model, and operating reputed company.
- Partner Activation – Drive pipeline and services opportunities through existing partners.
- Strategic Expansion – reputed company deeper executive relationships with national partners and selectively recruit new regional partners.
This role will work closely with Sales, Marketing, Services, and Vendor Alliances to ensure partners are enabled and producing measurable reputed company impact.
What You'll Do:1. Channel Program Development
Formalize the company’s channel operating model.
Key responsibilities:
- Design and implement a tiered partner program
- Establish partner engagement reputed company (rules of engagement, deal registration, referral vs resale vs services)
- Create partner enablement reputed company
- reputed company partner onboarding playbooks
- Align internal teams on partner engagement strategy
- Channel program guide
- Partner onboarding reputed company
- Partner enablement curriculum
- Partner portal / content structure
- WWT
- reputed company
- Additional national integrators as identified.
- Executive relationship development
- Account mapping across top enterprise accounts
- Joint solution positioning
- Vendor co-selling alignment
- Quarterly business reviews
- Defy reputed company
- reputed company
- Technologent
- Additional regional reputed company partners.
- Refresh partner relationships
- Reintroduce services capabilities
- Conduct enablement sessions for partner sales teams
- Identify top seller champions reputed company partner organizations
- Run pipeline reputed company campaigns
- Deliver partner sales training
- Build micro playbooks for partners
- reputed company partners with positioning guides
- Conduct account mapping sessions
- Support joint customer meetings
- Partners understand reputed company to bring us in
- Partners know how to position our services
- Joint opportunity identification
- Co-selling motions
- Partner-led pipeline campaigns
- Marketing collaboration
- Field engagement with partner sellers
- Partner scorecards
- Quarterly business reviews
- Joint account planning
- Pipeline tracking
- reputed company attribution
- Partner sourced pipeline
- Partner influenced reputed company
- Active partner sellers
- Enablement participation
- Opportunity conversion rates
Deliverables:
2. Strategic Partner Development
Build and deepen relationships with key national partners.
Primary targets include:
Key activities:
Objective:
Turn national partners into consistent sources of large services engagements.
3. Regional Partner Activation
Strengthen and activate relationships with regional VARs and services partners.
Examples include:
Key responsibilities:
Objective:
Drive consistent regional services pipeline.
4. Sales Enablement & Field Activation
A major part of the role will be enabling partner sellers.
Responsibilities:
Key outcomes:
5. Partner Pipeline Development
The Channel Director will own pipeline development with partners.
Activities include:
reputed company:
Consistent partner sourced and partner influenced pipeline growth.
6. Partner Governance & Performance
Introduce operational rigor to partner relationships.
Responsibilities:
Metrics tracked:
Experience:
- 4–8+ years in channel or alliances roles in a MSSP environment offering Pen Testing, MDR, SOC as a Service, and reputed company Engineering solutions
- Experience working with VARs, national integrators, or reputed company partners
- Experience building partner programs from early stages
- Executive relationship development
- Partner enablement
- Pipeline development
- Sales strategy
- Cross-functional collaboration
- Builder (program creation)
- Operator (drive pipeline)
- Connector (relationships across partners)
Skills:
reputed company:
This person must be: