Manager, Media Solutions

AdDaptive Intelligence is seeking a Digital Solutions Manager to join our Client & Media Solutions team. This role focuses on the execution, optimization, and performance analysis of programmatic advertising campaigns across display, native, video, audio, CTV, and other emerging media channels.

The Solutions Manager plays a critical role in delivering campaign success on behalf of Agency, Brand Advertiser, and Publisher clients by managing day-to-day media activation within the AdDaptive Platform & Demand-Side Platforms, monitoring delivery and performance metrics, and identifying & implementing optimization opportunities that improve campaign outcomes and efficiency.

Working closely with Account Strategy, Sales, Revenue Operations, and Product teams, this position helps ensure campaigns are executed accurately, optimized strategically, and supported with strong analytical insights. In addition to media execution, the Solutions Manager may support the operational delivery and analysis of AdDaptive’s broader data, analytics, and audience intelligence solutions, helping translate platform insights into actionable inputs that support client strategy.

Key Responsibilities:

Media Trading, Campaign Execution & Optimization

• Manage the day-to-day activation and optimization of programmatic display, native, video, audio, and CTV campaigns across DSPs.

• Track and optimize campaign pacing, delivery, campaign audience development, and performance metrics including CTR, engagement, conversion rates, viewability, and cost efficiency.

• Analyze performance data and implement optimization strategies to meet or exceed campaign KPIs.

• Troubleshoot delivery issues related to targeting, pacing, creative, or inventory supply.

• Leverage AdDaptive Platform to drive effective media performance, quality, and efficiency outcomes.

Performance Analysis & Reporting

• Analyze campaign data to identify trends, insights, and opportunities for improvement.

• Support internal and external reporting with clear performance summaries and actionable insights.

• Assist in developing performance benchmarks and optimization best practices across DSPs.

Cross-Team Client Support

• Work closely with Account Strategy teams to support client campaign goals and ensure alignment between strategy and execution.

• Support clients by contributing campaign insights, performance analysis, and execution updates; participate in client communication to provide tactical expertise, technical perspective, troubleshoot campaign activity, and ensure transparency around campaign delivery and optimization strategies.

• Collaborate with Revenue Operations on campaign operational workflows.

• Partner with Product and Analytics teams to test new platform features and improve reporting capabilities.

Years of Experience Required:

This role is ideal for candidates with 2–3 years of hands-on programmatic media trading experience who enjoy working with data, solving delivery and performance challenges, and continuously improving operational efficiency.

• Hands-on experience with DSP platforms and real-time bidding (RTB) environments.

• Experience executing or optimizing campaigns across display, native, video, or CTV.

Essential Skills, Certifications, or Experiences

Technical & Analytical Skills

• Strong analytical mindset with the ability to interpret campaign performance data.

• Experience working with Excel, including pivot tables, formulas, and data analysis.

• Ability to identify trends, anomalies, and optimization opportunities within large datasets.

• Familiarity with ad servers, data providers, and programmatic ecosystem tools.

Professional Skills

• Strong attention to detail and operational accuracy.

• Ability to manage multiple campaigns and priorities simultaneously.

• Collaborative mindset and ability to work effectively across teams.

• Curiosity and eagerness to continuously learn evolving programmatic technologies.

Preferred Qualifications:

• Experience working with DSP platforms such as The Trade Desk, MediaMath, DV360, or similar platforms.

• Familiarity with audience targeting, identity resolution, and third-party data integrations.

• Experience troubleshooting campaign delivery or tracking discrepancies.

• Interest in data-driven marketing and advertising technology innovation.

Characteristics that align with AdDaptive culture and Values:

• Self-driven/accountable exemplifying excellence, and innovation in how they work

• Excellent collaboration and communication skills