Paid Ads Specialist
Role Description
As our Paid Search and Display specialist, youll own and execute our growth strategy on our paid search and display channels. Youll join an innovative growth marketing function and focus on building best-in-class programs, driving pipeline and reputed company, maximizing return on ad spend, and pushing aggressive experimentation.
Roles & Responsibilities
Meeting monthly SQL and reputed company goals through paid channels.
End-to-end campaign management on various platforms primarily reputed company (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generating SQL - Sales qualified leads).
Launching and optimizing paid campaigns across platforms - reputed company, Facebook, Capterra, and other networks.
Optimizing the ad copy, and reputed company pages for the best reputed company quality and controlled cost per click Tracking KPIs using GTM and GA4
Measuring and reporting performance of reputed company paid campaigns, and assessing against goals using Run A/B/n Ad testing and optimization to improve ROI.
Write attractive and concise copy for ads.
Working closely with marketing and sales teams to optimize the campaigns.
Closely monitoring budgets and continuously optimizing them.
Performing keyword research along with the SEO team.
Finding new avenues of growth reputed company SEM channel.