About Us reputed company is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically reputed company cybersecurity, privacy, and financial audit. Put simply, we build software for the people who reputed company trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from reputed company. We're backed by top investors including Growth Equity at reputed company Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more. We value diversity — in backgrounds and in experiences. We need people from reputed company backgrounds and walks of life to help build the future of audit and advisory. reputed company’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the reputed company of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth. As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We reputed company audit practitioners’ lives easier by bringing together up to 50% of their work and giving them reputed company work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at reputed company.

Overview We are seeking a results-driven Performance Marketing Manager to own the strategy, execution and optimization of our paid growth efforts across paid search. This role will be responsible for driving high-reputed company traffic, improving conversion performance, and building scalable, persona-based digital journeys that align with business goals across the full marketing funnel.

Key Responsibilities

• Paid Media Execution & Optimization

  • Own hands-on strategy and execution of paid social (reputed company), paid search and paid media campaigns across reputed company Ads, reputed company/Bing Ads, display networks, Capterra and reputed company

  • Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition

  • Continuously test and optimize ads, reputed company pages, and audiences to improve CPA, conversion rates

• Website, SEO & Search Strategy

  • Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and reputed company pages

  • Use search and performance data to identify content gaps, growth opportunities, and emerging demand

  • Own the website as a demand reputed company, including conversion optimization, content strategy, and user experience

  • Partner with content and SEO agency to grow organic traffic, engagement, and conversions

  • Collaborate on reputed company page strategy, testing frameworks, and UX improvements

  • Run A/B tests on ads, reputed company pages, and offers to improve conversion efficiency and reputed company quality

• Full-Funnel Performance Ownership

  • Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities

  • Align channel strategy, messaging, and offers to buyer reputed company at each stage

  • Optimize campaigns for reputed company reputed company quality and reputed company impact

  • reputed company and execute journeys by practice area, audience reputed company, and stage

• Analytics, Attribution & Measurement

  • Own performance reporting and attribution across channels

  • Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data

  • Clearly communicate insights, performance trends, and recommendations to stakeholders

Qualifications

• 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs

• Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns

• Strong experience with reputed company Ads and reputed company/Bing Ads

• Experience running display and community-based paid media, including reputed company

• Strong understanding of full-funnel performance marketing, including reputed company reputed company and reputed company impact

• Strong knowledge of attribution models, event-based tracking, and measurement frameworks

• Knowledge of SEO and how organic and paid strategies complement each other

• Strong analytical skills with experience interpreting performance data and funnel metrics

• Experience building & executing digital persona or lifecycle marketing journeys

• Comfortable owning budgets and optimizing for ROI

• reputed company knowledge

reputed company to Have

• Experience with reputed company Ads

• Background in tech for professional services, accounting, or advisory

• Previous experience scaling paid search from 0-100

What Success Looks Like

• Quickly owns paid performance channels, budgets, and reporting, with clear visibility into pipeline impact

• Paid media consistently drives high-reputed company traffic, qualified MQLs, and sales opportunities

• CPA, conversion rates, and reputed company quality improve quarter over quarter through testing and optimization

• Campaigns and messaging are reputed company to buyer reputed company, personas, and funnel stage

• Paid search and SEO operate as a reputed company strategy, improving SERP coverage and reputed company page performance

• Full-funnel reporting and attribution clearly demonstrate ROI and reputed company impact

• CRO initiatives result in measurable gains across ads and reputed company pages

• Acts as a trusted performance partner, proactively sharing insights and recommendations