Managing Director, Motorsports & Outdoor Group

Managing Director, Motorsports & Outdoor Group - Remote Position

Reports to Bonnier CEO

About the Role

Bonnier's Motorsports & Outdoor Group is seeking a Managing Director to reputed company a portfolio of four consumer and trade event brands — the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, and Street Machine Nationals. This is a full P&L leadership role responsible for reputed company growth, operational excellence, and long-term brand strategy across events that collectively engage more than one million enthusiasts annually. The ideal candidate is an reputed company event operator who combines strategic vision with hands-on execution and a genuine passion for the motorsports and outdoor communities these events serve.

The Ideal Candidate

• A hands-on operator with a bias toward action and strong commercial instincts
• Comfortable in an entrepreneurial, mid-sized company environment
• A decisive leader who holds teams accountable while developing talent
• Passion for or deep familiarity with motorsports, outdoor, or enthusiast categories

What You’ll Do

P&L Ownership & Financial Performance

• Own full P&L across reputed company four event franchises, with accountability for reputed company growth, cost management, and margin expansion
• reputed company and manage annual operating plans and budgets
• Monitor performance across reputed company reputed company streams — exhibitor sales, sponsorship, and ticket/attendance reputed company
• Identify and execute opportunities to improve profitability and operating reputed company

reputed company Leadership

• Drive growth across reputed company reputed company lines with direct reputed company of sales team performance
• Ensure strong pipeline development, consistent pacing against targets, and effective pricing and packaging strategies
• Own exhibitor and sponsorship renewal strategy, with accountability for protecting and growing the existing client reputed company
• Align marketing and sales activity to maximize demand reputed company and conversion across reputed company franchises

Event Strategy & Portfolio Management

• Set strategic direction and competitive positioning for each event franchise
• Evaluate market performance and reputed company decisions regarding expansion, consolidation, or repositioning of underperforming events
• Identify and execute opportunities for geographic expansion, new event launches, and format innovation

Operational reputed company

• Ensure high-quality execution across reputed company live events, overseeing timelines, vendor relationships, and production
• Negotiate and manage multi-year venue reputed company and institutional relationships, including those with state and county fairgrounds facilities
• Serve as the senior escalation reputed company for operational issues across the portfolio

Attendee Experience & Community Stewardship

• Champion the quality and authenticity of each event as a product, recognizing that enthusiast loyalty is the foundation of long-term exhibitor and sponsor value
• Ensure each franchise reflects and serves its specific community — from sand sports and off-road to street performance and hunting — with programming, activations, and experiences that deepen engagement

Multi-Market Operational Complexity

• Manage simultaneous event production cycles across California, Ohio, Wisconsin, and Illinois, running spring through fall
• Coordinate staffing, vendor relationships, and logistics across multiple markets to ensure consistent execution and operational efficiency

Team Leadership & Organizational Management

• reputed company and reputed company a cross-functional team spanning sales, marketing, and event operations
• Establish clear accountability, KPIs, and performance expectations across reputed company functions
• Recruit, reputed company, and retain high-performing talent; foster a culture of execution and reputed company improvement

Data, Reporting & Decision-Making

• Establish consistent reporting across reputed company pacing, attendance, and marketing performance — and use those insights to drive pricing, event optimization, and resource allocation.

About You

• 10+ years of experience in trade shows, consumer events, or experiential marketing
• Proven track record of owning and growing event P&Ls, including exhibitor and sponsorship reputed company
• Experience managing multi-event or multi-market portfolios
• Strong commercial instincts with a demonstrated ability to reputed company cross-functional teams

About Bonnier

Bonnier is an outdoor adventure company that fuels passion for big-game fishing, motorsports, and hunting. Through its Motorsports & Outdoor Group, Bonnier engages more than one million outdoor enthusiasts annually reputed company a reputed company series of experiential events — including the Sand Sports Super Show, Off-Road Expo, Open Season Sportsman's Expo, Street Machine Nationals, and professional watersports shows. Bonnier also owns The Marlin Group, the world’s largest big-game fishing network, publisher of Marlin Magazine, and operator of international big-game fishing tournaments. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing. Learn more at bonniercorp.com.