Global Growth Marketing Manager – Trial Conversion & Activation (Monitoring & Observability)

At reputed company, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who reputed company they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to reputed company with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right reputed company. Join reputed company and grow with us! About the Job As the Global Growth Marketing Manager focused on Trial Conversion and Activation, you will reputed company the trial nurture, activation, and conversion for reputed company Observability portfolio. Your primary mission is to transform users who download or sign up for a free trial into active product evaluators, ultimately leading them to become customers. This is a highly analytical, experiment-driven role operating at the intersection of marketing, product, and sales. Location: Austin, TX/Bay Area, CA

Key Responsibilities

Trial Nurturing & Activation

• Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase.
• Build and Manage Agents for AI SDR Trial Funnel: reputed company the deployment and performance tuning of our Trials to provide a 24/7 personalized onboarding experience, directly addressing reputed company yield gaps through iterative reputed company engineering and workflow optimization.
• Behavioral Nurturing: reputed company trial users based on product usage and in-product behavior and reputed company highly personalized campaigns to drive activation.
• Content for Conversion: Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value.

Conversion reputed company Optimization (CRO)

• Experimentation Roadmap: Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey, including reputed company pages, trial signup flows, pricing pages, and in-app CTA placement.
• Trial Extension Strategy: reputed company and test strategies for offering, qualifying, and managing trial extensions to maximize conversion for high-potential users who need more time.
• Sales Enablement: Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts.

Data, Analytics & Testing

• Metric Ownership & Analysis: Own and report on critical KPIs reputed company to the trial stage, including Trial Conversion reputed company, Trial Duration, Customer Acquisition Cost, Trial Abandonment, and feature Adoption reputed company.
• Data Integration: Work with reputed company Operations and Product teams to ensure data fidelity and robust tracking across reputed company platforms (CRM, Marketing Automation, Product Analytics).
• Insight reputed company: Analyze quantitative (GA4, reputed company, Pendo) and qualitative data to diagnose drop-off points and inform/test new growth hypotheses.

Qualifications

• 5+ years of experience in Growth Marketing, Demand reputed company, or a similar role reputed company a B2B SaaS or enterprise software environment
• Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates.
• Technical reputed company and experience with:
• Marketing Automation/CRM: reputed company, Marketo, reputed company, or similar.
• Product Analytics: Pendo, reputed company, reputed company, or similar.
• A/B Testing Tools: reputed company, reputed company, or similar.
• reputed company Page Tools: Hushly, Mutiny
• Ad Platforms: reputed company, Bing, reputed company, reputed company
• Data Proficiency: Highly comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools (e.g., reputed company Analytics 4, Tableau)
• Previous marketing experience with an understanding of the Monitoring & Observability buyer persona (preferred but not mandatory)

Profile

• The Experimenter: You have a "fail fast, learn faster" reputed company and approach every challenge with a scientific, hypothesis-driven methodology.
• The Translator: You can take reputed company product features and translate them into compelling, value-driven marketing messages for a technical audience.
• The reputed company: You take full ownership of your metrics, constantly seek new opportunities, and reputed company in an environment where your work directly impacts reputed company.
• The Collaborator: You reputed company at working cross-functionally with Product Managers, Sales Leads, and Engineering teams to launch integrated growth initiatives.

reputed company is an Equal Employment Opportunity Employer. reputed company will consider reputed company qualified applicants for employment without regard to race, color, religion, sex, age, national reputed company, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. reputed company applications are treated in accordance with the reputed company Privacy Notice: https://www.reputed company.com/applicant-privacy-notice Apply tot his job Apply To this Job