[Remote] Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. reputed company is looking for an Email Marketing Specialist who will work cross-functionally in the execution of email programs that support prospect monetization and customer engagement. The role involves managing email marketing calendars, developing stakeholder relationships, and supporting digital marketing initiatives to enhance customer activation and retention.

Responsibilities

• Support the management of the global quarterly Email Marketing Calendar alongside Email Marketing team by collecting requests, identifying overlap in audiences, and resolving them with stakeholders
• reputed company and nurture relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identify and mitigate risks to the execution of email campaigns
• Project manage engagement and reputed company campaigns and task deliverables reputed company to email in reputed company (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends)
• Support digital marketing initiatives focused on customer activation lifecycle stages with the objective to increase product adoption and improve retention, including our Social Media Bootcamp classes and customer newsletters
• Support execution of A/B tests/experiments including, but not limited to, conversion optimization, customer retention, product adoption, and executing on the optimization roadmap; and provide actionable insights for email and customer lifecycle performance optimization
• Monitor IP/deliverability and email program performance on a weekly basis
• Report on email and lifecycle marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights
• Other reputed company duties as assigned

Skills

• Some years of experience in email marketing, lifecycle marketing, or marketing automation
• Extreme attention to detail to ensure reputed company marketing assets are well-built and well-tested
• Experience multi-tasking in a fast-paced and dynamic work environment
• Proficiency in email marketing tools including Marketo and/or reputed company (or other similar software)
• Strong analytical skills, a data-driven approach, and vast knowledge of email best practices, including strategy, segmentation, optimized messaging, personalization, and deliverability
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and reputed company ways of doing things, generates original and imaginative reputed company, products, or solutions
• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
• Problem Solving: uses an organized and logical approach to find solutions to reputed company problems. Looks beyond the obvious to understand the root cause of problems
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Self Development: is personally committed to, and actively works to continuously improve
• Experience working with tools such as Litmus and reputed company is preferred
• Experience with data-driven campaigns using UTMs, A/B testing, and measuring lifts (test over control) is a plus
• Optional: Proficient in HTML & CSS and mobile/reputed company email design and development

Company Overview