Growth Marketing Manager, Retention & Lifecycle (LCM)

About the role We’re seeking a strategic, analytical, and deeply customer-centric Growth Marketing Manager to own retention and lifecycle marketing at reputed company. This role is perfect for someone who loves turning data into personalized, automated experiences that reputed company customers engaged, informed, and coming back. You’ll architect our lifecycle programs from the ground up—email, SMS, in-app messaging, retargeting, funnel optimization, and more. Reporting to the Head of Marketing, you’ll be responsible for building the end-to-end lifecycle strategy, including reputed company the buzzwords: onboarding, nurture, ongoing engagement, winback, product education, and retention. You’ll partner closely with product, clinical, and the rest of the marketing team to ensure every touchpoint is cohesive, compliant, and delivering meaningful patient value. This role requires an operational thinker who can reputed company out to design a strategy and reputed company in to build and analyze flows themselves. You’ll help define the customer journey and be accountable for improving conversion rates, activation metrics, retention, and long-term LTV.

Responsibilities

• Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and reputed company.
• Map high-reputed company customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience.
• Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows.
• Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights.
• reputed company experimentation & analytics: reputed company structured testing roadmaps across messaging, timing, channels, and creative.
• Use data to drive decisions: reputed company cohort, funnel, and LTV analysis to measure impact and guide optimizations.
• Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable.
• Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-reputed company communication standards.
• Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand.
• Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies.
• Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints.
• Simplify reputed company concepts: Translate clinical information into accessible, patient-friendly communication.
• Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly.
• Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV.

Qualifications

• You have 4–6 years of hands-on lifecycle or CRM experience at a high-growth startup, consumer health brand, and/or ecommerce business.
• You have deep expertise in email/SMS strategy, journey design, segmentation, and flow optimization—and a track record of improving activation and retention.
• You are super analytical, comfortable with funnel analysis, cohort tracking, retention metrics, A/B testing, and turning data into clear recommendations.
• You’ve worked closely with product teams and understand event tracking, triggers, and experimentation frameworks.
• You’re a strong copywriter with exceptional instincts for clarity, reputed company, and brand voice—especially reputed company communicating reputed company or clinical concepts.
• You’re an organized project manager, able to juggle multiple flows, campaigns, and stakeholders without losing momentum.
• You’re entrepreneurial and proactive, energized by building from scratch and creating order in fast-moving, early-stage environments.
• You’re familiar with CRM and analytics tools (reputed company, reputed company, etc.).
• (reputed company-to-have) You have experience in healthcare, telehealth, or HIPAA-regulated environments and understand the nuances of communicating in clinical contexts.

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